Gurgaon, Haryana, India, April 2025 — Pooja Tomar has been appointed as Senior Director – Buying at Publicis Groupe, bringing with her over a decade of rich experience in media strategy, digital buying, and cross-industry campaign execution. Her appointment underscores the company’s ongoing commitment to excellence in media planning and buying in India’s rapidly evolving marketing landscape.
Before joining Publicis Groupe, Pooja Tomar held influential leadership roles at Havas Media Group, Starcom, and GroupM, where she led strategic initiatives across a wide array of sectors including e-commerce, FMCG, telecom, technology, retail, agriculture, and smartphones. In her most recent role as Senior Business Director at Havas Media Group, she played a pivotal role in client success by driving integrated media strategies that delivered measurable business outcomes.
Earlier, during her tenure at Starcom, she demonstrated deep proficiency in aligning cross-functional teams and building lasting client relationships while leading regional campaigns for major brands. At GroupM, she spearheaded digital media buying operations, overseeing inventory acquisition, campaign execution, and analytics with a sharp focus on ROI and performance.
Pooja’s career journey also includes roles at Madison World, ZenithOptimedia, and an earlier stint at Publicis Groupe, where she gained hands-on experience in media planning and operational excellence. Her return to Publicis Groupe in a senior leadership capacity reflects both her career evolution and the organization’s confidence in her ability to navigate the future of digital media and strategic buying.
In her new role, she will focus on enhancing Publicis Groupe’s media buying capabilities across platforms, building innovative partnerships, and scaling best-in-class solutions for clients across the country.
Publicis Groupe
Founded in 1926 and headquartered in France, Publicis Groupe is the second-largest communications group globally and a frontrunner in marketing, communication, and digital business transformation. With more than 103,000 employees across over 100 countries, the company combines consulting, data, media, and technology services to help clients personalize experiences at scale and drive transformation through unified, agile operations.
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