Bengaluru, Karnataka, India, September 2025 – ADA, a pioneer in data and analytics-driven digital transformation, has appointed Pradeep Saluja as its new Country Head, India. In this executive leadership role, Pradeep will be responsible for the P&L of the India business, go-to-market and growth strategy, new business development, account management, and client relationships, while also leading channel and ecosystem partnerships. His focus will be on delivering AI- and data-driven transformation, unlocking strategic business value for clients, and driving sustained growth in one of ADA’s most dynamic markets.
Pradeep joins ADA from HiveMinds, the digital marketing arm of Madison World, where he served as Chief Operating Officer. In this role, he oversaw the P&L, growth, and operations, driving client retention, up-sell, and cross-sell strategies while delivering strong value through digital solutions.
Prior to HiveMinds, Pradeep spent close to four years at Sprinklr, where he rose to the position of Vice President leading Customer Success and Global Key Accounts across the US, Europe, and Asia Pacific. He grew the business by 2.5x, delivering customer lifetime value through advanced analytics, ML, AI, and customer experience platforms.
Earlier, he was Business Unit Head at Mu Sigma Inc., where he managed a portfolio of Fortune 500 clients across multiple industries and regions. He led large teams of decision scientists and client service professionals to drive digital transformation and solve high-impact analytics problems.
Pradeep also played a foundational role at Encore Capital Group, where he was Head of Operations – India Business, helping establish and scale the financial services and asset reconstruction business. He later served as Director – Corporate Development, focusing on strategy, M&A, and regulatory approvals.
He began his consulting career at KPMG, working on management consulting assignments in business strategy, market entry, transaction advisory, and organizational performance across industries including financial services, energy, automotive, aviation, and education. His career started as a Service Engineer and Design Engineer at Caterpillar Inc., giving him a strong grounding in operations and customer success.
Pradeep holds an MBA in Strategy, Marketing, and Operations from the Indian Institute of Management, Bangalore (IIM-B), further strengthening his leadership and business acumen.
About ADA
ADA is a global leader in data and analytics, enabling businesses to unlock growth by turning data into a strategic asset. The company helps clients across industries drive marketing, commerce, and digital transformation through advanced AI, ML, and agentic AI solutions. With its headquarters in Kuala Lumpur, Malaysia, ADA operates across multiple global markets, empowering organizations to deliver measurable and sustainable impact.
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