Mumbai, India, July 2025 — Rakesh Jallipally has been named the Chief Executive Officer of Pepe Jeans India Limited, ushering in a new chapter of leadership at one of India’s leading premium denim and fashion brands. With over 17 years of industry experience, Rakesh brings a proven record of innovation, business transformation, and customer-focused retail strategy, ideally aligning with Pepe Jeans’ growth ambitions in the dynamic Indian apparel market.
Rakesh most recently served as Vice President at Flipkart, where he spearheaded strategic initiatives within fashion and lifestyle. Prior to that, he played a pivotal role as Business Head at AZORTE (Reliance Retail), where he conceptualized and scaled a premium fashion retail format that surpassed ₹500 Cr in annual turnover within just two years, setting new industry benchmarks for scale and profitability.
Earlier in his career, Rakesh held senior leadership positions at Arvind Fashions Limited, serving as CEO and COO. He led significant turnarounds across key lifestyle brands, driving market share expansion, profitability, and operational efficiencies. His tenure at Raymond Limited saw him develop strong regional market penetration and modern trade initiatives across South India. Known for his sharp business acumen, Rakesh also contributes as an early-stage investor and mentor, supporting innovation and sustainable retail practices.
An alumnus of the Indian Institute of Management Lucknow and Osmania University, Rakesh brings strategic insight and operational rigor to his new role. His appointment is expected to further strengthen Pepe Jeans India’s positioning in the premium fashion segment while deepening its engagement with digitally savvy, style-conscious consumers.
Pepe Jeans India Limited
Born in Portobello, London, in 1973, Pepe Jeans is a global denim and fashion brand known for its youthful energy and creative vision. Today, the brand operates across 65 countries through 300+ exclusive stores and 7,000+ multi-brand doors. With a strong commitment to innovation, talent development, and customer satisfaction, Pepe Jeans continues to redefine casual fashion worldwide.
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