ATLANTA, Georgia, United States, April 2025 — Revenue Analytics, a recognized leader in AI-powered revenue and margin optimization, has announced the appointment of Shane Cumming as Chief Revenue Officer (CRO). As the company continues its strong growth trajectory—experiencing over 60% growth in the past two years—Cumming will lead efforts to scale global expansion and enhance go-to-market strategies.
With over 20 years of enterprise SaaS leadership experience across North America, Europe, and APAC, Cumming brings deep expertise in driving revenue growth through customer-centric, data-driven strategies. Most recently, he served as CRO at Acrolinx, where he scaled global sales and modernized the company’s GTM approach. His career also includes senior leadership roles at Infor, Lawson, and Confirmit, where he led high-performing teams focused on manufacturing, distribution, and enterprise clients.
At Revenue Analytics, Cumming will focus on accelerating new logo acquisition, enhancing partnerships with private equity firms, improving sales performance, and delivering fast time-to-value for customers.
“Shane’s combination of global SaaS sales leadership expertise, diverse industry experience, and proven ability to lead teams globally makes him the ideal CRO to drive Revenue Analytics’ next phase of growth,” said Bill Brewster, CEO of Revenue Analytics. “We’re excited to have Shane onboard to elevate our go-to-market strategy, drive scalable growth, and further solidify our leadership in revenue optimization.”
Revenue Analytics
Revenue Analytics turns complex pricing into a competitive advantage. As a trusted partner in AI-powered revenue and margin optimization, the company empowers industry leaders across travel and hospitality, manufacturing and distribution, media, and technology. Its actionable insights and predictive analytics enable smarter pricing decisions and measurable revenue growth.
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