Gurugram, Haryana, India, October 2025 — Rishiraj Srivastava has joined JioStar as Account Director – Large Client Solution, bringing with him over 15 years of experience across digital media, advertising, and integrated marketing solutions. In his new role, he will lead client engagement and business strategy for large-scale accounts, helping strengthen JioStar’s integrated media ecosystem and drive impactful campaigns across India’s dynamic digital landscape.
Before joining JioStar, Rishiraj had a distinguished tenure at Times Internet, where he held multiple senior leadership roles including Senior Region Head, Regional Head – North, and Regional Head – Times Languages. During this period, he spearheaded business growth for The Times of India, The Economic Times, Navbharat Times Online, and several regional language platforms. He collaborated with leading agencies such as Group M, Publicis, Dentsu, IPG, Omnicom, and Madison, successfully onboarding first-time advertisers, delivering integrated media solutions across TV, radio, print, and digital, and achieving record-breaking year-on-year growth.
Earlier, Rishiraj held key positions at NDTV, Business Standard Ltd., and DB Corp Ltd. (Dainik Bhaskar Group), where he specialized in digital sales, account management, and innovative audience engagement campaigns. His work contributed to establishing new standards in digital media monetization and cross-platform advertising partnerships.
His career journey also includes projects and internships with UTV, Mahuaa Media, Laqshya Media Group, and Bay Talkitec, where he gained hands-on experience in film marketing, outdoor advertising, and 3G content creation.
An alumnus of Whistling Woods International and Manipal University, Rishiraj holds an MBA in Media & Entertainment. He has attended numerous prestigious industry events such as FICCI Frames, AdTech, Digital CMO Summit, and Indian Digital Media Awards, and has been recognized with multiple accolades, including the Impact Person of the Year Award for his exceptional performance in media and advertising.
About JioStar
Perched firmly at the intersection of spellbinding content and innovative technology, JioStar is a leading global media and entertainment company reimagining the way audiences consume entertainment and sports. With a combined television and streaming reach exceeding 750 million viewers weekly, JioStar continues to ignite imagination and inspire millions across geographies.
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