Burbank, California, United States, June 2025 – The Walt Disney Studios has announced the appointment of Ron Faris as Senior Vice President, Global Marketing for Disney Consumer Products. Faris will oversee strategy across global licensing, retail, publishing, and gaming, reporting to company leadership as Disney advances its approach to immersive, experience-led brand storytelling.
Tasia Filippatos, President of Disney Consumer Products, commented: “[Faris’] impressive track record combined with his passion in this space makes him the ideal candidate to lead our marketing teams around the world as we explore new opportunities.”
Faris added:”Disney’s unparalleled dedication to blending storytelling and innovation resonated with me both professionally and personally. With the company’s vast library of iconic stories, characters and lore, I look forward to driving deeper cultural relevance and meeting these fans where they are in an ever-evolving consumer landscape.”
Before joining The Walt Disney Studios, Ron Faris was with Nike for nearly a decade, most recently serving as Vice President and General Manager of Nike Virtual Studios in Los Angeles and New York City. He was instrumental in building Nike’s future-forward digital and physical products and pioneering new game experiences targeted at Gen Z consumers. Faris also played a central role as Global VP, SNKRS, NBHD, & S23NYC Digital Studio, scaling Nike’s digital platform for limited edition sneakers into a $1B business across more than 55 countries.
Prior to Nike, Faris was the Founder & CEO of Virgin Mega, a venture-backed startup focused on social and mobile commerce, later acquired by Nike. He also held leadership roles at Virgin Mobile USA as Head of Brand Marketing, where he managed strategic brand evolution, creative initiatives, and award-winning marketing programs, including the launch of major music festivals and sponsorships with renowned artists.
Faris’s earlier experience includes his role as Director, Strategic Partnerships at Atari, where he managed relationships to expand gameplay to new media platforms. He began his career managing digital marketing initiatives as Engagement Manager at Scient (now SapientRazorfish) and served as Manager at Accenture in New York, specializing in media and telecommunications.
Founded over a century ago, The Walt Disney Studios has served as the cornerstone of The Walt Disney Company, delivering quality movies, episodic storytelling, and stage plays to audiences worldwide. Encompassing celebrated film studios such as Disney, Walt Disney Animation Studios, Pixar, Lucasfilm, Marvel Studios, Searchlight Pictures, and 20th Century Studios, the studio is also home to Disney Theatrical Group and Disney Music Group.
The Walt Disney Studios remains a global leader in entertainment, renowned for blending innovation, storytelling, and cultural impact. As the studio continues to evolve in the digital age, its brands and characters inspire generations and foster meaningful engagement with fans everywhere.
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