San Francisco, California, United States, February 2026 — Saba Siddiqui has joined Salesforce as Senior Director, Global Head of Talent Attraction, stepping into a pivotal leadership role focused on shaping how the global CRM leader attracts and scales world-class talent. In her new position, Saba will lead talent attraction strategies across Sales, Customer Success, Technology & Product, and Corporate functions, helping strengthen Salesforce’s competitive advantage through scale, data, inclusion, and AI-enabled decision-making. Reflecting on this milestone, she shared that Salesforce has “long set the standard for values-led innovation,” and expressed excitement about supporting the company’s agentic, AI-powered future while keeping people at the center.
In this appointment, Saba brings strong experience from her recent role at Gusto, where she served as Head of Talent Acquisition for nearly a year. At Gusto, she played an important part in strengthening hiring capability for a high-growth technology organization, and also led technical recruiting across Engineering, Product, Data, and Design, giving her deep exposure to end-to-end talent leadership in innovation-driven environments.
Prior to Gusto, Saba spent nearly 11 years at LinkedIn, steadily rising through multiple leadership roles within talent acquisition. Most recently, she served as Senior Director, Talent Acquisition & Global Head Emerging Talent, after leading as Senior Director, Talent Acquisition and earlier heading large recruitment portfolios as Director, Talent Acquisition. Over this extensive tenure, she was known for building high-performing recruiting teams in both the U.S. and India and driving talent acquisition programs supporting critical technical and business functions, including SRE, security, TPM and engineering operations.
Earlier in her career, she built a strong foundation in top-tier tech recruitment at some of the world’s most recognized global companies. She served as a Technical Recruiter/Sourcer at Facebook, where she supported hiring for production engineering and reliability teams, and previously worked at Google as a Technical Recruiter, contributing to the company’s globally respected hiring programs, particularly in Site Reliability Engineering (SRE). Her earlier experience also includes recruiting and staffing roles at Project Consulting Specialists (PCS) and Network Appliance (NetApp).
At Salesforce, Saba Siddiqui’s appointment aligns strongly with the company’s focus on building the workforce needed for the future of AI-driven business. Salesforce is widely recognized as the world’s leading customer relationship management technology platform and continues to advance the evolution of AI-enabled enterprise work through innovations like trusted autonomous AI agents, unified data infrastructure, and integrated CRM applications that power sales, service, marketing, commerce and IT transformation worldwide.
About Salesforce
Salesforce is the world’s leading customer relationship management (CRM) technology provider. Since pioneering cloud-based CRM in 1999, Salesforce has continued to help organizations reimagine customer relationships through innovation in cloud, data, and AI. With offerings such as trusted autonomous AI agents, unified customer data platforms, and market-leading CRM applications across sales, service, marketing, commerce, and IT, Salesforce enables enterprises to increase productivity, deliver personalized experiences, and build connected customer ecosystems on one integrated platform.
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