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Sarika Doshi Appointed as Chief Marketing Officer at Stash

Smita SinghbySmita Singh
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Sarika Doshi Appointed as Chief Marketing Officer at Stash

Sarika Doshi Appointed as Chief Marketing Officer at Stash

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New York, United States, May 2025 — Sarika Doshi has been elevated to Chief Marketing Officer at Stash, a personal finance app transforming the way millions of Americans invest and save. This appointment marks the next chapter in Sarika’s impressive journey within Stash, where she has served in various senior leadership roles, including SVP, Head of Marketing and VP, Partnerships & Business Development.

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With over a decade of experience driving growth across marketing, partnerships, and digital strategies, Sarika Doshi brings an exceptional track record from some of the most innovative global organizations. Before joining Stash, she was Chief Revenue Officer at Olive, where she played a pivotal role in accelerating revenue streams and scaling customer acquisition.

Sarika’s extensive experience at Walmart eCommerce as VP, Strategic Partnerships and Business Development saw her leading the company’s first strategic partnership function. She was responsible for developing innovative, revenue-generating collaborations with global brands and platforms, enhancing Walmart’s omnichannel capabilities and consumer engagement.

Earlier in her career, Sarika co-founded Rank & Style, a data-driven platform for lifestyle product rankings, which was acquired in 2016. As CEO & Co-Founder, she built the business from the ground up, focusing on content strategy, fundraising, and partnerships. Her entrepreneurial mindset and hands-on leadership continue to fuel her passion for consumer-centric marketing.

Additionally, she has held key positions at Growth Companies, Axiom, and Herbert Smith Freehills, which gave her valuable exposure to strategy, operations, and client management across diverse industries and global markets.

In her new role as CMO at Stash, Sarika will lead the marketing organization, overseeing brand, growth, product marketing, and communications. Her mandate includes strengthening Stash’s market position, deepening customer relationships, and driving innovative, purpose-led campaigns to further the company’s mission of financial empowerment.

Stash continues to lead the industry with its inclusive and accessible investing platform and was recognized with Condor Capital’s “Top-Performing Robo-Advisor for 2023.” Sarika’s appointment signals the company’s commitment to accelerating growth and broadening its impact across millions of American households.

Stash
Stash is a personal finance app helping millions of Americans invest, save, and budget with ease. Its platform simplifies financial management, offering investment solutions, retirement planning, and educational tools. Stash also partners with employers through StashWorks, a workplace benefit designed to improve financial wellness and help employees meet their long-term goals.

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Tags: Chief Marketing Officerconsumer financeDigital MarketingFintech LeadershipGrowth StrategyHappy Place to Work CertificationHPTWLeadership AppointmentMarketing LeadershipPersonal Finance AppSarika DoshiStashStashWorks
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