Mumbai, Maharashtra, India, October 2025 — IndusInd Bank has appointed Sheran Mendiratta Mehra as its new Chief Marketing Officer. With more than two decades of experience in marketing, communications, and business leadership, she brings proven expertise in brand strategy, customer engagement, and innovative campaign execution across financial services, digital businesses, hospitality, and advertising.
In her most recent role at Tata Digital, Sheran served as Chief Business Officer and previously as Chief Brand Officer & Business Head – Hotels, where she shaped brand identity, product strategy, and customer experience across diverse verticals. Her leadership significantly advanced Tata Digital’s brand positioning and customer engagement agenda.
Prior to that, she was Executive Director – Group Strategic Marketing & Communications at DBS Bank India, where she drove integrated marketing, communications, and CSR initiatives, championing social entrepreneurship and enhancing the bank’s presence in India.
Sheran has also held senior marketing leadership roles at Mahindra Holidays & Resorts India Limited, Dhanlaxmi Bank, Barclays Bank, and HSBC, where she developed brand architectures, drove customer acquisition, and launched impactful initiatives such as India’s first mobile banking service “Barclays Hello Money.”
Her career began in advertising with Ogilvy & Mather and SSC&B Lintas, where she spearheaded successful campaigns for leading global brands, gaining strong foundations in consumer insights, brand building, and communications strategy.
Sheran’s appointment at IndusInd Bank reflects the bank’s commitment to strengthening its marketing and brand presence while enhancing customer experiences through innovative, multi-channel strategies.
About IndusInd Bank
IndusInd Bank, which commenced operations in 1994, caters to both consumer and corporate customers through a robust technology-led platform supporting multi-channel delivery capabilities. As of March 31, 2022, the bank operates 2,265 branches and banking outlets and 2,767 ATMs across 776 geographical locations in India, along with representative offices in London, Dubai, and Abu Dhabi.
The bank enjoys clearing status for major stock exchanges BSE and NSE, as well as commodity exchanges including MCX, NCDEX, and NMCE. IndusInd Bank was included in the NIFTY 50 benchmark index on April 1, 2013, and continues to be recognized for its commitment to technology, customer-centric services, and strong financial performance.
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