New York, United States, March 2025 — Spencer Weinman has been named Chief Revenue Officer (CRO) at tvScientific, bringing extensive experience in ad tech, programmatic advertising, and revenue growth strategies. In this role, Spencer will lead tvScientific’s revenue initiatives, drive strategic partnerships, and expand its market reach in the rapidly evolving connected TV (CTV) advertising landscape.
Spencer joins tvScientific after serving as SVP Partnerships and Brand Sales at Yieldmo, where he played a pivotal role in developing programmatic advertising solutions and forging strategic alliances with top-tier brands. Prior to that, he led global sales at MNTN as Head of Partnerships, following MNTN’s acquisition of QuickFrame, where he served as Chief Revenue Officer. Spencer has also held key roles at OpenX, Carat, and the National Hockey League (NHL), further solidifying his expertise in media, advertising technology, and brand partnerships.
In his new role, Spencer will be instrumental in accelerating tvScientific’s adoption among performance marketers, leveraging his deep industry knowledge to enhance CTV advertising efficiency and measurement capabilities. His leadership will play a critical role in scaling tvScientific’s platform and making TV advertising more accessible, data-driven, and ROI-focused for brands of all sizes.
About tvScientific
tvScientific is the first and only CTV advertising platform built specifically for performance marketers, enabling brands and apps to leverage measurable, data-driven TV advertising. The company’s self-managed platform simplifies and automates TV buying, using proprietary deterministic ID technology to link ad exposure to measurable business outcomes. Reaching 95% of AVOD inventory, tvScientific provides brands with a radically transparent, scalable, and ROI-focused approach to CTV advertising. Headquartered in El Segundo, California, tvScientific is an Idealab company founded by industry veterans with deep expertise in programmatic advertising, digital media, and ad verification.
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