Waco, Texas, United States, November 2024 – Neighborly®, the world’s largest home services company, has announced the appointment of Stacy Lynn Bourgeois as its new Chief Marketing Officer (CMO), effective December 2. Reporting directly to CEO Mike Davis, Bourgeois will serve as a member of the corporate leadership team, bringing extensive experience in business and brand strategy, customer insight, data analytics, and marketing technology.
“Stacy Lynn brings a wide array of experience in business and brand strategy, organizational leadership, customer insight, data analytics, and marketing technology,” said Mike Davis, CEO of Neighborly. “Her expertise and innovative approach to marketing will be instrumental in helping us better connect with our customers, differentiating our brands, making Neighborly and our service brands ridiculously easy to do business with while navigating an increasingly competitive landscape.”
Bourgeois’ mixed background in franchising and non-franchised businesses uniquely positions her to support both end-consumers and franchise business owners, aligning with Neighborly’s mission to drive same-store sales growth and deepen customer relationships.
Throughout her career, Bourgeois has spearheaded impactful initiatives, including launching physical and digital products, creating a new restaurant concept at Yum! Brands, and leading Pizza Hut through agency reviews and major creative campaigns. Her achievements also include standing up performance marketing and data science teams, implementing a new marketing technology stack, and driving double-digit growth.
Before joining Neighborly, Bourgeois held roles at Amazon, where she expanded her scope to encompass broader business operations. Notably, as Global Head of Product, Quality & Operations for Amazon Renewed, she enhanced preowned product discoverability and customer experience while managing a multibillion-dollar P&L. She also served as U.S. Head of Musical Instruments, focusing on growth through customer-centric innovations such as offering free lessons with instrument purchases.
“I am thrilled to be joining the incredible team at Neighborly and supporting our franchise owners,” said Bourgeois. “Customers invite Neighborly and our brands into their homes, which is deeply personal and requires tremendous trust. My goal is to earn this trust by listening to and innovating for customers in a way that builds lasting relationships with our amazing brands.”
Bourgeois will be based in Irving, Texas, bringing her expertise closer to the heart of Neighborly’s operations.
About Neighborly®
Neighborly® is the world’s largest home services company, with over 30 brands and 5,500 franchises serving more than 14 million customers. Through Neighborly.com and the Neighborly mobile app, the company connects consumers to local service providers across 19 service categories, adhering to rigorous franchisor standards. Neighborly is committed to repairing, maintaining, and enhancing homes and businesses.
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