Bangalore, Karnataka, India, September 2025 – Urvi Mehta has joined Cognizant as Head of Life Science Marketing, where she now leads integrated marketing strategies across biopharma, medtech, and healthcare clients throughout the Americas. With a sharp focus on demand generation, thought leadership, executive engagement, and digital acceleration, she plays a pivotal role in advancing Cognizant’s brand and business growth in the global life sciences ecosystem.
Alongside her leadership role at Cognizant, Urvi continues her long-standing association with GLG (Gerson Lehrman Group) as a Council Member, contributing valuable insights to global decision-makers navigating complex healthcare landscapes.
Previously, she served as Senior Vice President at Brand First, where she helped shape strategic narratives and marketing direction. Her long tenure at Indegene saw her excel in roles spanning presales for large deals, growth marketing, customer expansion, and account-based marketing—all contributing to commercial acceleration in healthcare communications.
Earlier in her career, she served as Head of Marketing for IQVIA across Africa, the Middle East, and South Asia, building regional market visibility and engagement strategies. Her professional journey also includes impactful marketing roles at GE HealthCare, Excelra Knowledge Solutions, Brand Aid, Grey Matter Media House, and MAA Communications Ltd., establishing her as a dynamic leader across healthcare, life sciences, and marketing innovation.
About Cognizant
Cognizant (Nasdaq-100: CTSH) engineers modern businesses. The company enables clients to modernize technology, reimagine business processes, and transform customer experiences to stay ahead in a rapidly evolving digital world. Cognizant’s expertise spans across industries and global markets, shaping innovations that improve everyday life and business agility.
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