VANITY GROUP is thrilled to announce the appointment of Bernd Drechsel as the new General Manager for the United Kingdom, European Union, and the United States. With a rich background of over 20 years in the hospitality, beauty, and luxury sectors, Drechsel is set to bring his vast international experience to spearhead growth and enhance performance within the company.
Drechsel, a German native with a global perspective, has previously contributed to the success of several high-profile brands, including COTY/GHD, Dolce&Gabbana, Mercedes-AMG, and Bvlgari. His career is marked by significant achievements in various senior positions, showcasing his capability to drive innovation and improvement.
Now based at the VANITY GROUP’s headquarters in London, Drechsel expressed his enthusiasm about his new role, emphasizing the unique opportunity to lead the company in the northern hemisphere. He praised the team’s dynamic approach and the rich portfolio of reputable brand and hotel partners as pivotal elements for this exciting phase. Drechsel’s vision includes enhancing cross-border collaboration, leading the team with vigor, optimizing workflows, and propelling the company towards rapid growth and innovation, all while staying true to VANITY GROUP’s foundational values.
Known for his love for niche brands and the hotel industry, Drechsel is well-regarded among hoteliers worldwide, making him a perfect fit for guiding VANITY GROUP through its upcoming phase of expansion.
The VANITY GROUP is eager to embark on this journey of growth and transformation under Bernd Drechsel’s leadership.
