Mumbai, Maharashtra, India, November 2025 — Varun Bhalla has joined CRIF as a Director, bringing with him extensive leadership experience across credit bureau solutions, decision analytics, SaaS platform strategy, and digital lending transformation. In his new role, Varun will focus on accelerating CRIF’s strategic growth in India and South Asia, helping financial institutions adopt advanced data, analytics, and risk decisioning capabilities to drive smarter lending and operational excellence.
Alongside his role at CRIF, Varun continues to serve as an Independent Director at Berar Finance Limited, where he chairs the IT Strategy Committee, shaping technology governance and innovation to enhance customer experience and operational resilience. His board-level perspective further strengthens his ability to build responsible, scalable, and sustainable digital lending models.
Varun’s entrepreneurial journey includes co-founding Predixion AI, a platform designed to make debt collections more intelligent, empathetic, and efficient, and establishing Varisio Solutions, where he advised financial services organizations on go-to-market strategies, digital transformation, and risk decisioning frameworks. These ventures demonstrate his deep commitment to enabling fintech innovation within India’s financial ecosystem.
Earlier in his career, Varun held leadership roles at Provenir, where he built the South Asia business from the ground up; and at Experian India, where he led Decision Analytics and empowered banks and NBFCs with data-driven lending and customer lifecycle strategies. His experiences at TransUnion, KPMG US, and Tech Mahindra further shaped his expertise in analytics-driven transformation, enterprise consulting, and scaled delivery.
Recognized for his ability to bridge strategic vision with execution, Varun has consistently enabled lenders to adopt technology that enhances risk management, improves customer experience, and unlocks sustainable growth.
About CRIF
CRIF is a global organization specializing in credit bureau and business information systems, advanced analytics, digital lending solutions, open banking services, and fraud prevention. Founded in Bologna, Italy, CRIF operates in 37+ countries with a network of 6,600+ professionals. The company enables consumers, businesses, and financial institutions to make smarter decisions, improve access to credit, and accelerate digital transformation across the financial ecosystem.
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