Bengaluru, Karnataka, India, October 2025 — Diageo India, one of the country’s leading beverage alcohol companies and a subsidiary of global drinks giant Diageo Plc, has announced the appointment of Varun Koorichh as Vice President Marketing – Portfolio Head, Premium and Luxury. With a rich global career spanning more than 17 years across top consumer brands, Varun will lead the company’s marketing and growth strategy for its premium and luxury portfolio, driving innovation, brand equity, and consumer engagement across key markets.
In his new role, Varun will be responsible for strengthening Diageo India’s leadership in the premium and luxury spirits category, fostering deeper brand resonance, and accelerating strategic expansion in high-value segments. His appointment aligns with the company’s continued focus on premiumization and experiential marketing to enhance the evolving preferences of India’s luxury spirits consumers.
Before this, Varun served as Vice President Marketing – Category Head, IMFL Brands at Diageo, where he led the brand strategy for its core IMFL portfolio, delivering growth and competitive differentiation in the Indian beverage landscape. His leadership was instrumental in redefining brand positioning, portfolio management, and the adoption of data-driven marketing practices across key categories.
Varun’s career spans over 17 years, including a notable 15-year tenure with PepsiCo, where he held multiple international roles such as Marketing Director – Global Customers, Marketing Director – Global Flavours, and Global Senior Brand Manager – Mountain Dew, working across the United States, Ireland, and India. He began his professional journey with Perfect Relations as Associate Image Manager, where he developed his foundation in communications and brand management. His global exposure and proven expertise in developing culturally resonant marketing strategies make him a valuable addition to Diageo India’s leadership team.
With his appointment, Diageo India reinforces its commitment to strengthening its premium and luxury portfolio through innovative storytelling, brand stewardship, and world-class consumer experiences.
About Diageo India
Diageo India is one of the country’s leading beverage alcohol companies and a subsidiary of global leader Diageo Plc. The company manufactures, sells, and distributes an outstanding portfolio of premium and luxury brands including Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No.1, Smirnoff, Ketel One, Tanqueray, Captain Morgan, and Godawan—an artisanal single malt whisky from India.
Headquartered in Bengaluru, Diageo India has a strong footprint with over 3,000 employees, 37 manufacturing facilities across India, a robust distribution network, and a state-of-the-art Technical Centre. Incorporated as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE).
