XO Armor Technologies Inc., a leading provider of bespoke 3D scanning and printing services for athletes and patients, Sarah Cooley has been announced as the new Chief Marketing Officer (CMO). This appointment marks a new chapter for the company as it continues to innovate in the creation of perfectly tailored devices, enhancing performance and comfort for its diverse clientele.
Sarah Cooley’s journey to the helm of XO Armor’s marketing efforts is a testament to her extensive experience and notable achievements in the field. With a career spanning over a decade, Cooley has held several key positions where she demonstrated her expertise in business-to-business (B2B) strategies, brand perception, and go-to-market tactics. Before joining XO Armor Technologies Inc., Cooley contributed significantly to Orchard & Vineyard Supply for nearly four years as Vice President of Marketing, eCommerce, and Corporate Social Responsibility. Her tenure there was marked by substantial improvements in brand management and the implementation of effective marketing strategies.
Prior to her role at Orchard & Vineyard Supply, Cooley showcased her marketing acumen at Blount International, Inc., where she was a Global Channel Operations Manager and later a Global Category Marketing Manager. Her work focused on brand perception, brand management, and enhancing global marketing strategies. Moreover, Cooley’s early career at Nike, where she managed emerging markets for young athletes, laid the foundation for her expertise in international marketing and brand management, setting the stage for her future successes.
As the new CMO of XO Armor Technologies Inc., Cooley is expected to leverage her wealth of experience to drive the company’s marketing strategies forward. Her background in B2B, eCommerce, and corporate social responsibility aligns with XO Armor’s mission to provide innovative on-site and on-demand 3D scanning & printing services. These services are not just revolutionary in their technical capabilities but also in their approach to personalizing athlete and patient care.
