Dubai, United Arab Emirates, May 2024 – Nandita Saggu is excited to announce her new role as New Business & Innovation Director (MENA) at Incubeta. With offices in the UAE and KSA, she is eager to bring her expertise to the team and contribute to the company’s growth and innovation strategies.
Nandita’s most recent role was at YAAP, where she served as a Partner for over a year. During her tenure, she was instrumental in new business development, marketing strategy, and stakeholder management. Her leadership and negotiation skills significantly contributed to the company’s success in the UAE.
Before YAAP, Nandita worked at Middlesex University Dubai as an Adjunct Faculty member. She taught Social Media Marketing to final year students in the Faculty of Arts and Creative Industries, sharing her extensive knowledge in digital marketing and online advertising.
Nandita also served as the Chief Growth Officer at DViO Digital, a global digital agency. She headed the Middle East business, working closely with clients across various sectors to scale their revenues through design, tech, and media solutions.
Earlier in her career, Nandita was at Blue Logic Digital, where she held roles such as EVP – Sales & Client Relationships and VP Sales & Client Relationships. She managed key accounts in the GCC, focusing on sectors like healthcare, retail, eCommerce, and hospitality. Her expertise in AI, digital marketing, and client relationships played a vital role in the company’s growth.
Incubeta is a team of over 800 creators, thinkers, makers, and doers working across 20 offices globally to unlock business growth for clients including Google, Hyundai, Netflix, HBO, and L’Oréal. Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfillment.
Incubeta’s ‘Upgrade your Growth’ narrative emphasizes how the business will grow alongside its clients focusing on expanding its services and products across the entire customer journey, giving clients back control over their data, customers, and actions. The Incubeta group has grown 20 fold over the past 7 years, offering fantastic growth opportunities for staff and helping its rising number of clients grow in a complex digital environment.
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