United Arab Emirates, August 2024 – Farah Al Sharid has been promoted to the role of Director, People Experience & Comms at e&, a significant step that recognizes her expertise and leadership in the fields of corporate communications and people experience. In this role, Farah will spearhead the integration of communication strategies with people experience initiatives, ensuring alignment with the company’s overarching goals and values.
Prior to this promotion, Farah served as Senior Manager, Corporate Communications at e& for two years and seven months. During her tenure, she played a pivotal role in enhancing the company’s corporate image through strategic communication initiatives and managing high-impact campaigns that strengthened brand positioning.
Before her role at e&, Farah held various positions at Etisalat over a span of nearly 16 years. She started as a PR Manager in 2009 and rose to become Corporate Communication Manager in 2011. In these roles, Farah was instrumental in relaunching Etisalat’s social media presence and overseeing content and campaigns that significantly boosted customer engagement.
Farah’s journey began at Dubai Investment Group, where she worked as a Communications Executive from 2007 to 2009. Here, she gained invaluable experience in corporate branding, event planning, and internal communication, laying the foundation for her successful career in communications.
About e&:
e& is a global technology group focused on driving innovation and collaboration to create a better future. Established in 1976, e& has expanded its services to over 163 million customers across 16 countries in the Middle East, Asia, and Africa. The company is committed to empowering societies and businesses through its various verticals, including e& enterprise, e& life, and e& capital, with the goal of creating a smarter, safer, and more sustainable world.
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