Mexico City, Mexico, December 2024 – Andreas Waldmann has joined Kueski as the Chief Marketing Officer, bringing an extensive background in marketing, product management, and strategic growth to his new role. At Kueski, Andreas will spearhead the company’s marketing strategies, leveraging his expertise to strengthen its position as Mexico’s largest online consumer lender and a leader in financial technology.
Andreas’s professional journey spans over two decades across various industries, with notable leadership roles in marketing, product development, and corporate strategy. Before joining Kueski, Andreas served as an Advisor at Ximple, providing strategic guidance to enhance business outcomes. Prior to this, he held a pivotal role at Dentalia, where he led marketing, revenue management, and patient experience strategies, contributing to the organization’s success in delivering innovative healthcare solutions.
Andreas’s tenure at Clara as Chief Marketing Officer and later as Chief Product Officer demonstrated his ability to integrate marketing and product strategies to drive growth. His contributions included overseeing public relations, growth initiatives, and partnerships. Additionally, as Chief Marketing Officer at Citibanamex, Andreas managed comprehensive marketing operations, including brand strategy, customer lifecycle marketing, and digital performance campaigns, reinforcing the bank’s position as a leader in the financial sector.
Earlier in his career, Andreas gained invaluable experience at Volaris, leading various digital and marketing initiatives as Director of Marketing, Digital Product & Commerce. His time at Lufthansa and Lufthansa Consulting further enriched his expertise in regional marketing, pricing, and revenue management, solidifying his foundation in strategic leadership roles.
About Kueski
Kueski is Mexico’s largest online consumer lender, revolutionizing access to financial services for individuals underserved by traditional banks. Utilizing advanced technology and data analytics, Kueski has become a market leader, offering innovative solutions to empower financial inclusion. The company’s commitment to excellence has attracted investment from top-tier venture capital firms and accolades such as the Mexican Entrepreneur of the Year award for its CEO, Adalberto Flores, by Endeavor.
With its vision rooted in technology-driven innovation, Kueski continues to redefine financial accessibility and foster economic growth in Mexico.
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