Dubai, United Arab Emirates, December 2024 – Nandita Saggu has joined Incubeta as the Growth & Innovation Director (MENA). In her new role, she will spearhead growth initiatives and drive innovative strategies for the MENA region, leveraging her vast expertise in digital strategy, consulting, and leadership.
Nandita Saggu brings a wealth of experience to her role at Incubeta. Prior to joining the company, she served as Partner at YAAP, where she led business development and marketing strategies, delivering innovative solutions and enhancing stakeholder relationships across the MENA region. Concurrently, she was also an Adjunct Faculty at Middlesex University Dubai, teaching Social Media Marketing to final-year students, demonstrating her commitment to developing future leaders in the field.
Before her tenure at YAAP, Nandita held the position of Chief Growth Officer at DViO Digital, a global independent digital agency. She successfully led the Middle East business operations and partnered with leading clients in healthcare, retail, and banking sectors to scale their online revenues through strategic integration of design, technology, and media solutions.
At Blue Logic Digital, Nandita served as EVP – Sales & Client Relationships, managing key accounts in healthcare, retail, and e-commerce sectors in the GCC region. Her responsibilities included driving AI and digital innovation projects, demonstrating her ability to blend cutting-edge technology with client-centric solutions.
Nandita’s earlier career includes leadership roles at Facelift bbt, where she worked as Director – Client Partners (MENA) for over four years. During this time, she helped clients leverage social media technologies to achieve measurable business results and established herself as a thought leader in the industry. She also held roles at Codelattice Digital Solutions and Future Learning, contributing to her expertise in sales, marketing, and training development.
About Incubeta
Incubeta is a global marketing agency dedicated to empowering ambitious brands to outperform. With over 18 offices worldwide and more than 20 years of expertise, Incubeta partners with leading brands like L’Oreal, ING, M&S, and Hyundai to simplify complex marketing landscapes, deliver sustainable growth, and execute award-winning strategies. By leveraging transformative technologies and insights, Incubeta remains at the forefront of digital innovation.
Read Also : Entering 2025, TA Leaders’ Success Built on More than Just Hiring, Says The Josh Bersin Company
People Analytics Teams Still Struggle to Deliver Business Impact, Warns The Josh Bersin Company
ESG and Women’s Leadership: Driving Sustainability and Inclusion
Learning and Development Trends for 2025: Shaping the Future of Workplace Learning
