Gurugram, Haryana, India, July 2025 — Amit Sanyal has stepped into the role of Chief Executive Officer (Designate) at Botree Software International Pvt. Limited, marking a major leadership transition for the company as it continues to strengthen its position in distribution management and retail execution software.
Amit brings over two decades of experience across telecom, SaaS, and digital solutions, with his most recent tenure at Comviva, where he served as Executive Vice President & Chief Operating Officer – Consumer Value Solutions. During his 11-year journey at Comviva, he played a pivotal role in P&L management, strategy execution, and the global expansion of consumer value offerings.
Before Comviva, Amit worked with Bharti Airtel Limited in various senior marketing roles, leading usage and revenue strategies for post-paid customers and value-added services. His regional leadership across Punjab, Haryana, and Himachal Pradesh drove significant product innovation and subscriber engagement.
Earlier in his career, he served as Senior Manager – Product Management at Sify Technologies Ltd, where he was instrumental in shaping broadband and digital communication solutions for enterprise clients. Amit’s career reflects a consistent track record of strategic growth and operational excellence.
He holds a Post Graduate Diploma in Marketing from T. A. Pai Management Institute, Manipal, a Bachelor’s degree in Economics from University of Delhi, and completed a Leadership Development Program at The Wharton School in 2022, underscoring his commitment to continuous learning and visionary leadership.
About Botree Software International Pvt. Limited:
Botree Software International Pvt. Limited is a leading provider of distribution management and retail execution software, helping businesses across industries automate operations, drive revenue velocity, and improve decision-making. With over 25 years of experience, Botree’s robust suite of products empowers clients to enhance supply chain visibility, boost sales productivity, and ensure seamless retail engagement. The company remains committed to enabling digital transformation through scalable, intelligent technology.
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