New Delhi, India, September 2025 — Vaibhav Pahuja has been appointed as Chief Business Officer at Anmasa, where he will spearhead growth, business strategy, and market expansion. In this leadership role, he will focus on scaling operations, strengthening customer engagement, and driving innovation in line with Anmasa’s mission of delivering soulful nourishment to its customers.
Before joining Anmasa, Vaibhav was with PayU as Senior Program Manager – Growth Initiatives, where he led projects that enhanced digital payment solutions and expanded customer adoption. His work played a key role in driving strategic initiatives and building sustainable growth opportunities in the fintech sector.
Previously, Vaibhav served as Senior Program Manager at Paytm, where he drove high-impact growth programs in India’s digital ecosystem. Prior to that, he was Program Manager – CEO Office at Milkbasket, contributing to strategic planning and operational excellence to help scale the grocery delivery startup.
Earlier in his career, Vaibhav gained experience as Program Manager at DXC Technology, where he oversaw technology transformation projects, and as Account Manager at ICICI Bank, where he worked on client relationship management and financial solutions. He also served as Global Engagement Manager at HCLTech, focusing on client engagement and delivery excellence, and began his career as a Senior Software Engineer at Tally Solutions, where he built a strong foundation in technology and product development.
With diverse experience across fintech, e-commerce, technology, and banking, Vaibhav brings a rich blend of strategic, operational, and technical expertise to his new role. His appointment reflects Anmasa’s commitment to accelerating its growth journey and building a stronger presence in the market.
About Anmasa
Anmasa is built on the philosophy of delivering not just sustenance but soulful nourishment. Rooted in innovation and customer-centricity, Anmasa is on a mission to redefine experiences in its domain by blending quality, care, and holistic well-being into everything it offers.
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