Gurugram, Haryana, India, November 2025 — Apoorv Pandey has been appointed as the Chief Marketing Officer (CMO) at OLX India, marking a meaningful return to the organization where he previously led high-impact initiatives across brand building, digital engagement, and user growth. In his new role, Apoorv will spearhead OLX India’s marketing strategy, focusing on brand renewal, user ecosystem expansion, performance-led growth, and differentiated storytelling to strengthen the company’s position in India’s dynamic digital marketplace.
At Zepto, Apoorv served as Senior Vice President – Strategy, where he contributed to shaping the company’s growth roadmap, aligning category priorities with consumer behavior shifts, and driving strategic decision-making across business verticals. His efforts supported brand momentum and reinforced Zepto’s presence in India’s competitive quick commerce space.
In his role at Moloco as Senior Director – Growth, Apoorv played a crucial part in scaling performance marketing outcomes for partner businesses by leveraging machine learning-driven optimization, advanced targeting, and data intelligence to deliver superior campaign efficiency.
During his impactful tenure at Zomato and Blinkit as AVP – User Growth & Marketing, he led the charge on national brand visibility and category growth. He successfully drove programs aimed at mass adoption, retention, and commercial impact, while establishing Blinkit as a leading brand in the quick commerce ecosystem through cultural relevance and behavioral influence.
Earlier in his career, Apoorv spent over two years with OLX Group, where he led brand strategy and growth mandates, launching memorable campaigns like “OLX Dekha Hai” and “Set Hai”, which contributed to OLX becoming a widely recognized household brand. He also co-founded CodeRang – 360 Degree Digital Solutions, and began his career in strategy consulting with iCRM in Malaysia.
With extensive experience across global and Indian consumer internet brands, Apoorv brings a future-facing leadership perspective, strong market intuition, and hands-on execution capability that will support OLX India’s strategic transformation and brand evolution journey.
About OLX India
OLX India is a leading classifieds marketplace platform with 100+ million app downloads, offering users the ability to buy and sell across categories including cars, bikes, electronics, real estate, and more. As part of the CarTrade Tech Group, India’s largest online auto platform, OLX contributes to a comprehensive digital ecosystem that includes CarWale, CarTrade, BikeWale, Shriram Automall, Adroit Auto, and CarTrade Exchange, enabling seamless digital and physical vehicle transactions. OLX India continues to drive responsible consumption, circular reuse, and value creation for millions of users across the country.
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