New Delhi, 21 January 2026 — KRBL Limited, a global leader in the food industry and the parent company of the world’s No.1 India Gate Basmati Rice, has announced the appointment of Mr. Manish Maheshwari as General Manager – Sales Excellence. He joins the organization as part of the India leadership team.
In his new role, he will be responsible for strengthening sales capability and driving excellence across markets. His mandate includes enhancing distributor and frontline productivity, improving sales and trade marketing processes, enabling robust planning and performance management, and ensuring consistent performance across route-to-market, pricing, promotions, and trade investments. He will also focus on building scalable, technology-enabled systems to support sustainable growth.
Manish joins KRBL at a critical phase of the company’s journey, as it accelerates its sales transformation journey through sharper market effectiveness, and future-ready ways of working.
With over 16 years of professional experience, he brings deep expertise in sales leadership and business management. An MBA in Marketing from MDI, Gurgaon, he has held leadership roles at organisations such as ITC, Udaan and most recently as a founder at his own startup Nirmaan.
Commenting on the appointment, Ayush Gupta, Head India Business, said, “As KRBL sharpens its focus on excellence and transformation, strengthening our sales engine is a strategic priority. Mr. Manish Maheshwari brings strong execution rigor, deep market understanding, and a systems-led mindset that will help us build consistent, high-quality delivery across markets. His leadership will play a key role in shaping our next phase of growth.”
KRBL welcomes him to the organization and wishes him success in his new role. This appointment underscores the company’s commitment to building best-in-class leadership and organizational resources to enable future-ready growth.
KRBL Ltd. (NSE: KRBL, BSE: 530813) is a public listed global leader in premium Basmati rice and other consumer food products. KRBL’s products are enjoyed daily by consumers across 90+ countries and six continents. With 135 years of legacy rooted in quality and a commitment to innovation, the company is fully integrated from farm to plate—from seed development and contact farming to processing, aging, packaging and retail distribution—ensuring top-tier standards at each step.
What began as a humble family business, has transformed into a global giant specializing in the manufacturing and marketing of premium Basmati rice. The multi-brand food company is driven by a consumer-forward portfolio that includes the flagship brand of the company, India Gate, has been recognized as the World’s #1 Basmati Rice Brand along with 13 brands and a variety of products such as Regional Rice, Biryani Masalas, Edible Oils, Brown Rice, Quinoa, Chia Seeds, and Flax Seeds.
As the largest rice miller in the world, the company’s dedication extends beyond products—KRBL believes that true success is linked to the well-being of the communities we serve and the health of our planet. With a deep-rooted philosophy of sustainability, the brand is committed to responsible practices that protect the environment and uphold social responsibility.
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