Cape Town, Western Cape, South Africa, March 2026 – Ashley (Egnal) Hurwitz has started a new position as Head of People and Culture at FASTA, bringing with her more than three decades of experience across human resources, change management, leadership development, and organizational transformation. In this role, she will help shape FASTA’s people strategy while supporting the company’s continued growth as a digital consumer finance platform serving customers across South Africa.
Prior to joining FASTA, Hurwitz worked as a Consulting Specialist with the Elliot Osrin Leadership Institute, where she contributed to initiatives focused on building leadership resilience among both youth and adults. Her work included curriculum design, programme implementation, facilitation, and coaching aimed at developing future leaders and strengthening leadership capabilities across diverse groups.
Hurwitz has also been working as an Independent Practitioner, Facilitator and Coach with Lumina Learning South Africa, where she focuses on leadership development and team effectiveness through the Lumina Learning personality profiling framework. Through workshops and coaching engagements, she has helped organizations enhance self-awareness, strengthen relationships, manage conflict, and improve overall team performance.
Alongside her advisory work, she founded Ashley Hurwitz Consulting, where she supports organizations navigating the challenges of remote and hybrid work environments. Her consultancy focuses on assessing employee and leadership experiences, strengthening engagement, and helping companies build resilient, high-performing teams in evolving workplace contexts.
Earlier in her career, Hurwitz held several significant change management and consulting roles across leading organizations including Barloworld Limited, Old Mutual South Africa, CCG – The Change Consulting Group, Engen, IBM Business Consulting Services, and PwC Consulting. She began her career in corporate HR leadership at Edcon, where she progressed through multiple roles culminating in Divisional Human Resources Manager, overseeing key HR processes including recruitment, succession planning, organization design, and employee development.
About FASTA
FASTA (Pty) Ltd is an online consumer finance company that provides South African consumers with simple and fast access to financial services. The company partners with leading retailers and online merchants to deliver innovative payment and credit solutions through a fully digital platform.
FASTA offers several products designed to make financial access easier for consumers. These include FASTACard, South Africa’s first credit-enabled virtual card that allows online purchases wherever Mastercard is accepted globally; FASTACash, which provides credit directly into consumers’ bank accounts; and FASTACheckout, a solution that enables customers to fund online purchases through short-term credit directly at the retailer’s checkout.
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