Bengaluru, Karnataka, India, July 2026 — VIRGIO has elevated Hansa Nigam to the role of Chief Marketing Officer (CMO), reinforcing its leadership team as the company enters its next phase of growth and expansion. In her expanded role, she will lead VIRGIO’s marketing and growth strategy, with a strong focus on strengthening brand positioning, accelerating customer acquisition, and deepening consumer engagement while continuing to shape the brand’s identity at the intersection of fashion, technology, and sustainability.
Having joined VIRGIO in 2023, Hansa Nigam has been instrumental in building the company’s brand narrative and strengthening its connection with consumers. Her strategic marketing leadership has contributed to establishing VIRGIO as an innovative fashion brand committed to combining technology with sustainability. As Chief Marketing Officer, she will now oversee the company’s overall marketing vision, driving brand growth, customer experience, and market expansion while supporting VIRGIO’s ambitious business objectives.
Before joining VIRGIO, Hansa served in Digital Marketing & Growth at Glance, where she managed digital marketing initiatives for celebrity-led brands and helped strengthen customer engagement strategies. Earlier, she spent two years at OnePlus, first as Marketing Lead for OnePlus Nord (India) and later as Marketing Strategist for the OnePlus Nord Global portfolio, leading product marketing strategies, brand positioning, and market expansion for one of the company’s flagship smartphone portfolios.
Earlier in her career, Hansa held strategic planning roles at The Glitch, where she progressed from Manager, Account Planning and Management to Senior Manager, Strategic Planning, developing integrated brand strategies for leading consumer brands. She also gained early experience through roles with Leo Burnett Group India, World of EMG, Make A Difference, and Dainik Jagran, building a strong foundation in communications, branding, storytelling, and consumer engagement.
Hansa holds a Master’s Degree in Communication Management from the Symbiosis Institute of Media and Communication, Pune. Her academic foundation, combined with her extensive experience across brand strategy, digital marketing, product marketing, and consumer growth, positions her well to lead VIRGIO’s marketing organization as the company continues to redefine sustainable fashion through technology and innovation.
About VIRGIO
VIRGIO is a next-generation fashion brand committed to transforming the industry by combining speed, sustainability, creativity, and technology. Built for a new generation of conscious consumers, the company is redefining fashion by creating products that are both trend-driven and environmentally responsible, challenging the traditional fast-fashion model.
Powered by technology and driven by innovation, VIRGIO develops collections that balance creativity with sustainability while delivering a seamless consumer experience. By integrating fashion, technology, and responsible business practices, the company continues to build a future where style and sustainability coexist, empowering consumers to make better choices without compromising on design or quality.
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