Enterprise software veteran brings a proven track record of scaling high-performing global sales organizations and driving revenue growth across AWS, Microsoft, and VMware
Delhi, India, July 2026 — New Relic, the Intelligent Observability company, announced the appointment of Hein Hellemons as Chief Revenue Officer (CRO). Hellemons will oversee the company’s worldwide revenue and go-to-market strategy, leading global sales, commercial segments, and partner channel organizations to drive predictable, substantial growth.
Hellemons brings to New Relic more than 25 years of experience leading global go-to-market organizations at some of the world’s leading enterprise technology companies. Most recently, he served as CRO at Darktrace, a global leader in AI-powered cybersecurity. Prior to Darktrace, Hellemons held senior leadership positions at companies including Amazon Web Services (AWS), Microsoft, and VMware, where he helped enterprise customers accelerate their digital transformation journeys while building and scaling high-performing global sales organizations.
“As AI transforms how software is built and operated, AI-strengthened observability has become foundational for modern businesses. This presents a tremendous market opportunity for us,” said New Relic Chief Executive Officer Ashan Willy. “Hein is a world-class revenue leader who brings to New Relic invaluable experience leading companies through periods of growth and transformation. His background scaling global GTM organizations will be crucial as we expand our platform, deepen customer relationships, and accelerate growth. We are thrilled to welcome him to the leadership team.”
Hellemons joins New Relic as the company accelerates its footprint across global enterprises that are scaling AI. Reporting into Willy, Hellemons will cultivate high-performing teams and foster a strong execution culture, guiding the company through its next phase of growth with a focus on operational excellence and customer success.
“I was drawn to New Relic by the immense market opportunity, its outstanding platform, highly respected brand and talented leadership team,” said Hellemons. “New Relic is uniquely positioned to help companies succeed in the AI era and I’m excited to be part of this effort. I’m looking forward to working with Ashan and the rest of the executive team.”
About New Relic
New Relic arms businesses with the trust and confidence required to thrive in the AI era. The New Relic Intelligent Observability Platform is the leading AI-strengthened platform designed to unify telemetry and business outcomes, bringing intelligence and automated actions to the most complex digital environments. The platform shifts teams from reactive firefighting to intelligent orchestration, leveraging AI-driven automation to optimize technology spend and protect revenue in real-time. That’s why global leaders—Adidas Runtastic, Domino’s, Ryanair, Swiggy, Topgolf, and William Hill—run on New Relic to drive innovation and deliver exceptional customer experiences.
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