Chennai, Tamil Nadu, India, July 2026 — AssetPlus, India’s leading digital platform for Mutual Fund Distributors (MFDs), has announced the appointment of Ajit Narasimhan to its Senior Leadership Team. In his new role, Ajit will contribute to the company’s next phase of growth, leveraging his extensive expertise across wealth management, asset management, digital financial services, strategy, product innovation, and business transformation.
Ajit joins AssetPlus after serving as Chief Operating Officer at Sundaram Alternates, where he led operational strategy and execution for the alternative investments business. Prior to that, he was Head of Strategy at Sundaram Finance, driving strategic initiatives and long-term business planning across one of India’s most respected financial institutions.
Earlier, Ajit spent nearly seven years as Chief Marketing Officer at Sundaram Asset Management Company, leading Products, Marketing, Direct Sales, Digital Business, and Strategic Initiatives. During this period, he played a pivotal role in expanding the company’s product portfolio, strengthening digital capabilities, accelerating customer acquisition, and driving strategic growth initiatives across investment products and distribution channels.
Before rejoining Sundaram Asset Management, Ajit was part of the leadership team at BankBazaar India, where he served as Director & Category Head – Savings & Investments and earlier as General Manager – Category Management. He was instrumental in conceptualizing and launching India’s first completely paperless end-to-end mutual fund marketplace, building the business from the ground up while leading product strategy, customer acquisition, digital wealth management, robo-advisory initiatives, and P&L management for savings and investment products.
Earlier in his career, Ajit held leadership positions at Sundaram Asset Management Company as Head – Investment Products and Marketing, overseeing the complete product lifecycle, marketing strategy, digital campaigns, regulatory approvals, and communication initiatives. He also worked with Cognizant Technology Solutions as Senior Business Analyst, focusing on business strategy and insurance BPO initiatives, after beginning his career with Sundaram BNP Paribas Asset Management Company in business strategy.
Across more than two decades in financial services, Ajit has built deep expertise in Wealth Management, Mutual Funds, Asset Management, Digital Financial Services, Product Management, Business Strategy, Marketing, Customer Acquisition, Digital Business, Distribution Strategy, Investment Products, P&L Management, Business Transformation, Financial Technology, Strategic Initiatives, and Leadership.
His appointment strengthens AssetPlus’ leadership team as the company continues to expand its technology-led platform that empowers mutual fund distributors across India with digital tools, automation, compliance, and scalable investment advisory capabilities.
About AssetPlus
AssetPlus is one of India’s fastest-growing technology platforms for Mutual Fund Distributors (MFDs), serving more than 22,000 distributors across the country. The platform enables advisors to manage client portfolios, execute paperless transactions, automate brokerage reconciliation, monitor assets under management (AUM), and deliver seamless investor experiences through a unified digital ecosystem.
Built with the mission of simplifying mutual fund distribution, AssetPlus combines technology, automation, compliance, and analytics to help financial advisors grow their businesses efficiently while delivering transparent, secure, and customer-centric investment services. Today, the platform continues to play a significant role in accelerating the digital transformation of India’s wealth management and mutual fund distribution ecosystem.
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