Gurgaon, Haryana, India, July 2026 — Signature Scents & Co has appointed Sanaa Shaikh as its Chief Marketing Officer (CMO), strengthening its leadership team as the company continues expanding its presence in the premium fragrance and personal branding space.
In her new role, Sanaa will lead the company’s marketing strategy, brand development, customer engagement, digital marketing initiatives, strategic partnerships, and growth programs to further strengthen Signature Scents & Co.’s position in the evolving fragrance industry.
Prior to joining Signature Scents & Co., Sanaa served as Head of Marketing at Bellator Group, where she led strategic marketing initiatives, community-building campaigns, brand partnerships, and experiential marketing programs across multiple consumer brands.
Earlier, she was Head of Marketing at Nu Republic, leading brand strategy, product marketing, influencer collaborations, digital campaigns, and retail marketing initiatives while supporting the company’s rapid growth in the lifestyle technology segment.
Before that, she worked in the CEO’s Office & Brand Management at Fashion Edit India, contributing to brand strategy, luxury brand collaborations, influencer marketing, digital communications, and social media management across more than 330 luxury brands.
Throughout her career, Sanaa has also worked across marketing, branding, community building, content strategy, and digital communications with organizations including FICCI FLO Ahmedabad Chapter, Womoneysta, SBY Academy LLP, The Jurni, Jewelshala, Lawgic Stratum, Mysticfolks Media, GhugharMedia, and several other organizations, building extensive expertise in modern brand building, strategic communications, and customer engagement.
Sanaa is currently pursuing a Master of Business Administration (MBA) in Marketing from Manipal University Jaipur (2024–2027), further strengthening her expertise in strategic marketing and business leadership.
With experience spanning brand marketing, digital marketing, community building, content strategy, influencer marketing, strategic partnerships, and customer engagement, Sanaa brings a modern, digital-first marketing perspective that is expected to support Signature Scents & Co.’s continued brand expansion and customer-centric growth.
About Signature Scents & Co
Signature Scents & Co. helps individuals discover fragrances that reflect their unique personality and identity. Built around the belief that a signature scent becomes an extension of personal presence, the company focuses on helping customers create lasting impressions through carefully curated fragrances that inspire confidence and individuality.
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