Gurugram, Haryana, India, March 2025 – FCB Kinnect has appointed Abhinav Tripathi as National Creative Director, where he will be responsible for driving the agency’s creative strategy, digital innovation, and content excellence. With a strong background in storytelling, digital campaigns, and technology-driven creativity, he is set to elevate FCB Kinnect’s creative influence in the industry. His focus will be on fostering bold ideas, leveraging emerging technologies, and enhancing regional impact to position the agency at the forefront of integrated marketing solutions.
Before joining FCB Kinnect, Abhinav was Creative Head of Digital & Content Studio at McCann Worldgroup, where he led creative strategies for brands like Mastercard, Nescafe Hub Gold, The Coca-Cola Company, PhonePe, and Asian Paints. His tenure at McCann Worldgroup spanned over seven years, during which he played a critical role in developing award-winning digital content and innovative storytelling approaches.
Prior to McCann, he served as Managing Partner – Creative at TBWA\India, where he was responsible for leading brand communication, digital content, and integrated marketing strategies. He also had a stint as National Creative Consultant at FCB Ulka, further strengthening his expertise in the advertising and branding landscape. Additionally, he has held creative leadership roles at Leo Burnett, Ogilvy, and FCB Ulka, where he developed impactful campaigns and storytelling-driven advertising for leading global brands.
Abhinav holds an MBA in Marketing from FORE School of Management, New Delhi, which has equipped him with a strong strategic mindset in brand-building and creative storytelling. At FCB Kinnect, his leadership will focus on pushing creative boundaries, driving integrated marketing campaigns, and leveraging digital-first content strategies to reinforce the agency’s position as a market leader in the evolving creative landscape.
About FCB Kinnect
FCB Kinnect is India’s most exciting creative-led integrated agency, specializing in creative campaign communication, content production, and leveraging creator communities. The agency combines traditional branding principles with new-age digital solutions, delivering real-time, relevant, and impactful brand results. FCB Kinnect’s diverse portfolio of clients includes HDFC Bank, Asian Paints, Flipkart, SBI, Aditya Birla Capital, Lenovo, and TVS Motor Company.
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