Charlotte, North Carolina, United States, March 2025 – Affinity Group, Sales & Marketing Agency has announced the appointment of Angela Gibbons as its new Chief People Officer, reinforcing the company’s commitment to building a high-performance and people-first culture as it scales its operations across North America.
Angela brings over two decades of global HR leadership experience spanning sales, manufacturing, real estate, and private equity-backed enterprises. Most recently, she served as Senior Vice President – Human Resources at Bell Partners Inc., where she led the transformation of the HR function to support a workforce of over 2,000 employees across 12 regions. Her strategic initiatives focused on cultural evolution, HR automation, leadership development, talent acquisition, and compensation strategy.
Prior to Bell Partners, Angela served as Vice President of Global HR at Engineered Controls International, where she led global HR initiatives across North America, Europe, and Asia, and was instrumental in executive team restructuring and post-acquisition integration. Her career includes leadership roles at XPO Logistics, Polymer Group Inc., and SPX Corporation, where she consistently drove scalable HR systems, talent strategy, and culture transformation across rapidly growing organizations.
About Affinity Group, Sales & Marketing Agency
Affinity Group is a leading foodservice and retail sales and marketing agency that bridges the gap between brands and customers. With specialized teams in culinary support, merchandising, and strategic sales planning, the company serves both the retail fresh food and foodservice sectors across North America. Known for its collaborative culture and experienced sales professionals, Affinity Group delivers measurable results for brands through high-impact customer engagement and deep market expertise.
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