New Delhi, Delhi, India, May 2026 — Ankita Tuli has joined the Open Network for Digital Commerce (ONDC) as Marketing Lead, where she will spearhead the network’s marketing and communications strategy as it continues to expand India’s open digital commerce ecosystem.
In her new role, Ankita will play a pivotal role in strengthening ONDC’s brand narrative, driving stakeholder engagement, and amplifying awareness of the network’s mission to democratize digital commerce.
Prior to joining Open Network for Digital Commerce, Ankita was associated with magicpin for around three years, most recently serving as General Manager – Brand & Marketing. During her tenure, she led brand-building initiatives and marketing strategies aimed at driving consumer engagement and business growth.
Earlier, she served as Assistant General Manager – Marketing at magicpin, where she contributed to scaling marketing operations and strengthening brand positioning.
Before that, Ankita worked with Pristyn Care as Senior Manager – Brand & Marketing, focusing on brand strategy and customer engagement in the healthcare space.
She also spent close to three years at OYO, where she held roles in corporate communications, driving strategic communication initiatives and brand messaging.
Her earlier experience includes roles at leading communications and PR firms such as MSLGROUP India and Edelman, where she built a strong foundation in public relations, media strategy, and brand communications.
Ankita holds a PGDM in Brand, Communications & Marketing from St. Xavier’s College, equipping her with a strong grounding in strategic marketing and communication.
With over a decade of experience across brand marketing, corporate communications, and public relations, Ankita brings deep expertise in building consumer-centric narratives, driving engagement, and scaling brand impact. Her appointment aligns with ONDC’s focus on accelerating adoption and awareness in India’s evolving digital commerce landscape.
About Open Network for Digital Commerce (ONDC)
Open Network for Digital Commerce (ONDC) is a market-led initiative designed to democratize digital commerce by enabling interoperability across platforms.
Built on the principles of openness, ONDC aims to unbundle digital commerce, empower businesses of all sizes, and foster innovation across the ecosystem. By creating an inclusive network, ONDC is unlocking new opportunities for sellers, buyers, and service providers, shaping the next phase of India’s digital commerce growth.
Read Also : When HR “Produces Nothing”: A Response to Jennifer Sey’s Anti-HR Vision
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
Mind the Leadership Gap – From Learning to Real-World Impact
How the Adecco Group is empowering its employees for the future of work









