NEW YORK, March 26, 2024 – In a significant move that underscores its commitment to innovation and growth in the parenting tech space, Nanit, a pioneering force in smart baby monitoring and parenting technology, is excited to announce Anushka Salinas as its new Chief Executive Officer.
Salinas, known for her dynamic leadership in scaling high-growth companies and her expertise in subscription-based revenue models, joins Nanit from her previous roles at distinguished consumer brands like Rent the Runway and Hudson’s Bay Company.
Under Salinas’ guidance, Nanit is poised to embark on an ambitious next phase of expansion, building on its success as a disruptor in the parenting tech industry. Since its inception in 2016 with the launch of its first-generation smart baby monitor and app, Nanit has rapidly ascended to become the #1 grossing smart baby monitor brand in the U.S. The brand’s commitment to innovation, demonstrated through its proprietary AI technology, has led to the development of award-winning products, including the Pro Camera + Wall Mount, which ranks as the #1 baby monitor overall*.
Nanit’s evolution from a product-focused company to a comprehensive parenting platform has been marked by the introduction of features that support parents through every stage of their child’s development. From sleep success metrics and sensor-free breathing motion monitoring to developmental milestones tracking, Nanit provides real-time data that fosters a deeper connection between parents and their children, offering clarity and confidence to families worldwide.
Upon accepting her new role, Salinas expressed her enthusiasm for leading Nanit into the future, stating, “I am thrilled to join the Nanit team at such an exciting time in the company’s journey. Nanit’s mission of revolutionizing modern parenting aligns perfectly with my passion for leading exceptional brands into new areas of growth and delivering outsized value to customers.”
As Nanit continues to innovate within the parenting tech sector, it reinforces its vision to become the first comprehensive predictive parenting platform, offering personalized insights, guidance, and on-demand parenting data to families everywhere.
