Mumbai, Maharashtra, India, December 2025 — BIG FM, one of India’s largest radio networks, has announced the appointment of Ashit Kukian as its new Chief Executive Officer, effective December 1, 2025. With a distinguished career spanning over three decades across radio, print, television, and outdoor media, his appointment marks a significant strategic step as BIG FM aims to strengthen its position in the rapidly evolving audio entertainment ecosystem.
Before joining BIG FM, Ashit served as Chief Executive Officer of Music Broadcast Limited (Radio City India) from September 2018 to August 2025, where he spearheaded innovation, audience engagement, and brand growth in one of India’s most competitive radio markets. His leadership at Radio City was instrumental in expanding the network’s digital reach and consolidating its leadership position across key metros and emerging markets.
Prior to this, Ashit held senior leadership roles across several major media organizations. He was President & Chief Operating Officer at Radio City India, President – Revenue at Times Network, COO – NewsX & CRO – Non News at iTV Network, and Regional Head at Bennett Coleman & Co. Ltd. (The Times of India). Across these roles, he successfully integrated media strategies, built cross-platform revenue models, and cultivated high-performing teams that delivered sustained business impact.
With his proven expertise in brand building, monetization, and content innovation, Ashit is well-positioned to drive BIG FM’s next phase of transformation, focusing on digital expansion, experiential content formats, and strategic partnerships across the entertainment landscape.
About BIG FM
BIG FM, one of India’s largest radio networks, operates 58 stations and reaches over 340 million listeners nationwide. Known for its engaging content, innovative programming, and strong community connect, BIG FM continues to redefine radio as a platform for both entertainment and purpose-driven storytelling. Through its brand ethos “BIG Live – Fuel Your Life,” the network aims to inspire, inform, and entertain audiences across diverse demographics and regions.
Mumbai, Maharashtra, India, December 2025 — BIG FM, one of India’s largest radio networks, has announced the appointment of Ashit Kukian as its new Chief Executive Officer, effective December 1, 2025. With a distinguished career spanning over three decades across radio, print, television, and outdoor media, his appointment marks a significant strategic step as BIG FM aims to strengthen its position in the rapidly evolving audio entertainment ecosystem.
Before joining BIG FM, Ashit served as Chief Executive Officer of Music Broadcast Limited (Radio City India) from September 2018 to August 2025, where he spearheaded innovation, audience engagement, and brand growth in one of India’s most competitive radio markets. His leadership at Radio City was instrumental in expanding the network’s digital reach and consolidating its leadership position across key metros and emerging markets.
Prior to this, Ashit held senior leadership roles across several major media organizations. He was President & Chief Operating Officer at Radio City India, President – Revenue at Times Network, COO – NewsX & CRO – Non News at iTV Network, and Regional Head at Bennett Coleman & Co. Ltd. (The Times of India). Across these roles, he successfully integrated media strategies, built cross-platform revenue models, and cultivated high-performing teams that delivered sustained business impact.
With his proven expertise in brand building, monetization, and content innovation, Ashit is well-positioned to drive BIG FM’s next phase of transformation, focusing on digital expansion, experiential content formats, and strategic partnerships across the entertainment landscape.
About BIG FM
BIG FM, one of India’s largest radio networks, operates 58 stations and reaches over 340 million listeners nationwide. Known for its engaging content, innovative programming, and strong community connect, BIG FM continues to redefine radio as a platform for both entertainment and purpose-driven storytelling. Through its brand ethos “BIG Live – Fuel Your Life,” the network aims to inspire, inform, and entertain audiences across diverse demographics and regions.
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BIG FM appoints Ashit Kukian as its new Chief Executive Officer, effective December 1, 2025. With over 30 years of leadership across radio, print, and television, and a successful tenure as CEO of Radio City India, he will lead BIG FM’s next phase of growth and innovation.
