Mumbai, Maharashtra, India, May 2026 – Bajaj Electricals Ltd has announced the appointment of Ashween Anand as its new Chief Financial Officer (CFO).
In her new role, Ashween Anand will lead the company’s finance function, overseeing financial strategy, governance, capital allocation, compliance, and transformation initiatives as Bajaj Electricals continues its next phase of growth and long-term value creation.
An accomplished finance leader with over 16 years of experience across finance, strategy, governance, and business transformation, Ashween Anand has built a distinguished career across leading global organizations including EY, Deloitte, Mondelēz International, Colgate-Palmolive, and Starbucks India.
Before joining Bajaj Electricals Ltd, Ashween Anand served as Chief Financial Officer at Starbucks India, the joint venture between Tata Consumer Products and Starbucks. In this role, she led finance and strategy functions covering financial planning, governance, expansion strategy, and transformation initiatives for the India business. She played a significant role in supporting the company’s aggressive store expansion strategy, helping strengthen the financial and operational backbone of the business as Tata Starbucks crossed 500+ stores across India. She also led major transformation initiatives including ERP upgrades, finance transformation, process redesign, demand planning, forecasting modernization, and POS transformation programs.
Prior to Starbucks India, she served as India Head – Sales Finance & RGM Lead at Colgate-Palmolive, where she led sales finance operations for the India listed entity and export business while partnering closely with the India CFO and finance leadership team.
Ashween Anand also spent nearly seven years with Mondelēz International across multiple finance leadership positions spanning India, Bangladesh, Singapore, and the AMEA region. Her responsibilities included business finance leadership, supply chain finance, FP&A, profitability optimization, forecasting, productivity management, network optimization, and financial planning across brands such as Bournvita, Tang, Halls, and Choclairs. She additionally led several automation and reporting standardization initiatives across regional operations.
Earlier in her career, she worked with Deloitte as Deputy Manager – Valuations, where she handled business valuations, mergers and acquisitions advisory, purchase price allocations, impairment testing, and financial modelling assignments across multiple sectors.
She also began her professional journey with EY in valuation, business modelling, audit, and assurance functions, gaining extensive exposure across financial reporting, statutory audit, IFRS, business valuation, and corporate finance advisory.
Bajaj Electricals Ltd is one of India’s leading consumer appliances and lighting solutions companies and part of the Bajaj Group, a diversified multinational conglomerate founded by Shri Jamnalal Bajaj.
Established in 1938 and headquartered in Mumbai, the company operates across consumer appliances, fans, cookware, lighting solutions, and switchgear segments. Bajaj Electricals serves customers through an extensive nationwide distribution network comprising branch offices, distributors, retail outlets, and consumer care centers. The company is also recognized for its sustainability and CSR initiatives through the Bajaj Electricals Foundation.
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