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Averill Sequeira Appointed as Chief Strategy Officer at EssenceMediacom, a WPP Media Brand

Smita SinghbySmita Singh
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Averill Sequeira Appointed as Chief Strategy Officer at EssenceMediacom, a WPP Media Brand

Averill Sequeira Appointed as Chief Strategy Officer at EssenceMediacom, a WPP Media Brand

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Bengaluru, India, September 2025 — Averill Sequeira has joined WPP Media as Chief Strategy Officer at EssenceMediacom, bringing with her over two decades of experience in media, marketing, and strategic communications. In her new role, she will be responsible for shaping strategic direction, driving innovation, and strengthening the brand’s position as a leader in the global media landscape.

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Prior to this appointment, Averill played a pivotal role at EssenceMediacom India, where she served as Head of Creative Futures and Chief Product Officer. In these roles, she drove transformative product strategies and innovative marketing solutions, helping clients navigate the fast-changing media and communications ecosystem.

Earlier, Averill contributed significantly to Cheil India as General Manager Planning, where she led strategic planning and marketing initiatives. Her journey also includes a long association with Mindshare, a GroupM company under WPP, where she held roles such as Principal Partner – Strategy and Senior Director Strategy, working with major clients including PepsiCo to deliver data-driven and digital-first strategies.

Beyond her corporate roles, Averill also founded TranSkills India Private Limited, a skill development enterprise, showcasing her entrepreneurial spirit and dedication to talent building. Her career began at Lodestar Labcentre and Madison Communications, where she built a strong foundation in media planning, consumer insights, and consultancy.

With this diverse and rich background, Averill is uniquely positioned to guide EssenceMediacom under WPP Media towards delivering cutting-edge strategic solutions and reinforcing its vision of transformative creativity.

About WPP Media

WPP Media is WPP’s global media collective, built for the AI era. As media continues to evolve, WPP Media brings together the best platforms, people, and partners to create innovative solutions that deliver unparalleled growth for brands. Operating across markets worldwide, WPP Media is shaping the future of media by combining technology, creativity, and strategic excellence.

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Tags: Averill SequeiraCheil IndiaChief Strategy OfficerEssenceMediacomHappy Place to Work CertificationHPTWLeadership AppointmentLodestar LabcentreMadison CommunicationsMindshareTranSkills IndiaWPP Media
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