SEATTLE, Washington, United States, February 2025- Business Development Resources (BDR), the leading authority in training and business coaching for the home services industry, is proud to announce the appointment of Jeff Cordick as the new Chief Financial Officer. Mr. Cordick’s role will be crucial as BDR continues its trajectory of growth and expansion across the sector.
With a robust career spanning over 25 years, Mr. Cordick has developed a profound expertise in financial strategy, mergers and acquisitions, and operational efficiency. His recent tenure as CFO of Forklift Services of America, along with a significant background in digital marketing firms, aligns seamlessly with BDR’s strategic goals—especially following its recent acquisition of the home service marketing agency, BxB Media.
Bruce Wiseman, founder and CEO of BDR, expressed his enthusiasm about the new appointment, stating, “I am excited to welcome Jeff to the BDR team. We are confident his leadership will be instrumental in guiding the company toward continued success, and his deep knowledge of the skilled trades will help us achieve our strategic goals.”
Mr. Cordick succeeds Sarwesh Kumar, who has been a cornerstone of BDR’s financial strategy for the past 12 years. Mr. Kumar’s contributions have been pivotal to BDR’s success, and he will continue to play a vital role within the company.
Mr. Cordick shared his outlook on his new role, remarking, “I’m excited to be a part of a fantastic, growing company that really cares about the employees and the value they add to their client’s business. These ideals are frequently used but rarely achieved by companies, but BDR has been mastering them for years!”
About Business Development Resources (BDR):
Founded in 1998 by Bruce Wiseman and Barry Burnett, BDR has risen to become the premier business training and coaching provider to HVAC contractors and distributors. Serving over 600 contractors through its Profit Coach program and drawing nearly 10,000 HVAC professionals annually to its training courses, BDR continues to be a pillar of excellence in the industry. The company hosts the much-acclaimed annual Profit Launch business planning workshop, which attracts nearly 1,000 industry professionals each year.
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