- Gamified Engagement platform positions for accelerated growth with strategic leadership hires
- With the current user base close to 15 million, BeBetta aims to double it to 30 million by year-end, under the guidance of its strengthened leadership team
Ahmedabad, Gujarat, India, May 2025 – BeBetta, India’s innovative gamified engagement platform, announces the expansion of its leadership team with the appointment of Saatvik Goel as Chief Marketing Officer (CMO) and Manoj Bojja as Chief Technology Officer (CTO). These strategic hires mark a significant milestone for BeBetta as it endeavours to fortify its technological infrastructure and propel its marketing innovation.
As the CMO of BeBetta, Saatvik will leverage his extensive experience in driving customer growth and digital transformation to enhance the platform’s marketing strategies, expand user acquisition channels, and accelerate the platform’s evolution in the gamified engagement landscape. Manoj, as CTO, will spearhead technological innovation, ensuring scalability and security while fostering a culture of excellence and innovation within the engineering team.
Commenting on strengthening the leadership team, Meet Shah, Co-founder, BeBetta, said, “India is on the cusp of revolution in gaming. At BeBetta, we’ve built a platform where gaming meets rewards—where every tap & game fuels real-world rewards. As we enter our next phase, strengthening our leadership is not just about scaling operations; it’s about elevating the way brands and users connect through play. With Saatvik and Manoj joining the team, we bring in deep expertise across marketing and scalable tech systems—core pillars for our gamified engagement model & future plans. Together, we’re not just growing; we’re defining a new category in interactive, reward-driven entertainment.”
Speaking on his appointment at BeBetta, Saatvik Goel, Chief Marketing Officer, said, “Joining BeBetta marks the beginning of an exciting chapter where the confluence of gaming and rewards creates unique opportunities. I am committed to steering our marketing vision towards building an authentic community of gaming enthusiasts while delivering value to our users through strategic brand partnerships. Our goal is to elevate the experience for millions of users, setting new benchmarks in the digital entertainment realm, and establish BeBetta as India’s largest gamified entertainment platform.”
Further adding to this, Manoj Bojja, Chief Technology Officer, said, “It’s exhilarating to join BeBetta at such a pivotal moment. The sector offers a unique landscape to innovate and expand. I look forward to building a robust, secure platform that can handle over millions of concurrent users while implementing AI-driven analytics to enhance user experiences. Together with our talented engineering team, we will create a scalable architecture that will support BeBetta’s ambitious growth targets while fostering a culture of innovation and ownership.”
Saatvik brings a wealth of experience as a marketing leader, showcasing expertise across various digital platforms. He arrives at BeBetta with a notable background, including significant tenure as Sr. Director Growth & Marketing at Eloelo, where he spearheaded digital marketing campaigns that boosted user acquisition and expanded the daily active user base by 500x. Prior to that, he served as Senior Marketing Manager at Doubtnut, contributing to its position as India’s No.1 Doubt-Solving Platform, and as Sr. Marketing Associate at Bluestack, where he introduced cutting-edge digital tools that resulted in a 45% increase in marketing ROAS.
Manoj brings over a decade of experience in gaming technology and scalable platforms. His comprehensive understanding of high-performance systems and AI-driven engagement solutions was cultivated through extensive engagements across companies like Gameberry Labs, Moonfrog Labs, and Gameskraft. His approach to technology leadership emphasises scalability, innovation, and people-first management, with a focus on building systems that can efficiently handle millions of concurrent users.
Established in 2023 by visionary entrepreneur Meet Shah, BeBetta has rapidly evolved to redefine the gaming landscape for its users. Initially witnessing 10,000 to 12,000 new users daily, the platform now attracts 30,000 to 35,000 new users each day, with a projected milestone of reaching 30 million users by the end of the year.
Founded by Meet Shah in 2023, BeBetta is India’s leading gamified engagement platform that brings together gaming enthusiasm and rewards in an innovative digital ecosystem. The platform features unique engagement mechanics that create a vibrant community-focused experience, driving user growth from an initial 10,000-12,000 new users daily to the current 30,000-35,000 daily signups. Through its blend of gamification, social features, and strategic reward partnerships, BeBetta aims to double its user base to 30 million by year-end, establishing itself as India’s largest gamified entertainment platform. The company continues to set new benchmarks in the digital entertainment realm with its focus on authentic community building, AI-driven user experiences, and scalable technology infrastructure.
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