New York, USA, Oct. , 2024 — Blis, a leader in geo-based advertising technology, is excited to announce Alex Boras as the new President of Blis US. With a robust background in digital advertising and over two decades of leadership experience, Boras is set to spearhead the company’s growth and operations across the United States.
Alex Boras transitions to Blis after a significant tenure at Samsung Ads, where he was instrumental in expanding their programmatic and platform operations into a major CTV business. His career also includes pivotal roles at renowned firms such as AOL, Yahoo!, and PubMatic, culminating in a comprehensive understanding of both the technological and operational facets of digital advertising.
“Joining Blis marks a thrilling new chapter in my career,” said Boras. “The opportunity to enhance how advertisers engage with key demographics using advanced, ID-less solutions is more crucial than ever. I look forward to driving growth and delivering our state-of-the-art platform to more clients across the U.S.”
Greg Isbister, CEO of Blis, commented on the appointment, stating, “Alex’s arrival comes at a crucial time of strategic expansion for Blis in the U.S. His deep industry knowledge and proven leadership abilities are exactly what we need as we continue to innovate and scale our operations.”
In addition to Boras, Blis has also welcomed Steve Tschosik as Vice President, Midwest. This builds on the company’s recent strategic hires, positioning Blis to better serve its growing client base and enhance its offerings within the U.S. market.
Blis started its U.S. operations in 2016 and has since established a strong presence with offices in major cities including New York, Chicago, Dallas, and Los Angeles, among others.
Founded in 2004 in the UK, Blis has grown to become a global frontrunner in location-based advertising solutions. The company employs a unique technology stack that integrates geography with AI to deliver comprehensive omnichannel advertising solutions. Operating in over 40 markets globally, Blis continues to drive superior performance and efficiency for advertisers worldwide.
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