Fascinating new book Risk Roulette, written by leading journalist and risk expert Graham Ruddick, reveals the surprising reasons why some businesses work, and others fail.
As a journalist with top UK publications The Times, Telegraph, Guardian, and now Business Leader, Graham Ruddick has spent more than fifteen years researching and interviewing leaders, including the founders and chief executives of some of the biggest businesses around the world. Through this series of exclusive interviews, he has found that there’s a pivotal trait leaders have when it comes to success: they understand risk.
Through a collection of thought-provoking stories, interviews and case studies from leaders in business, finance and sport, Ruddick reveals that risk isn’t just about being risky and having a blasé attitude to responsibility. It’s about understanding risk more broadly, from the level of risk involved in a decision and how to reduce it, to the difference between short-term and long-term risk.
Risk Roulette is a highly entertaining and informative read which joins icons from the worlds of business, finance, journalism and sports who know how to make risk work for them and push the boundaries and reveals their tried and tested secrets so you too can elevate your business. This book is an essential and valuable read for entrepreneurs and anyone who wants to understand risk in business and life.
