CareerArc Revolutionizes Recruitment with Lumina Acquisition, Enhancing Visual Job Posting Capabilities

In a groundbreaking move aimed at transforming the landscape of recruitment marketing, CareerArc, a leader in social recruiting software and services, announced its acquisition of Lumina, the premier SaaS platform renowned for its capability to produce visual job postings at scale. This strategic acquisition, announced on April 3, 2024, underscores CareerArc’s commitment to integrating advanced automated video creation technology, thereby addressing a key challenge in talent acquisition: content creation.

The integration of Lumina’s state-of-the-art video technology into CareerArc’s offerings is set to redefine how employers engage with potential job seekers. Empirical evidence from a Fortune 500 staffing and recruiting agency highlights a 40% surge in applications and a notable increase in engagement, ranging between 50-60%, when utilizing Lumina’s video solutions on platforms like Facebook.

Further testament to the efficacy of this innovative approach comes from a leading U.S. healthcare system and a global pharmaceutical company. The former reported enhanced engagement and job click rates through Lumina integration with CareerArc, while the latter observed a significant jump in application rates—from 12.13% to 28.28%—after embedding a Lumina video into a job posting on a major job board.

“Video content’s potential in recruitment is immense, yet the challenge has always been its production at scale, affordably and swiftly. Lumina was conceived to tackle this very issue, achieving remarkable success. Our merger with CareerArc is a natural evolution, combining our content creation prowess with their extensive distribution network to deliver unmatched value to employers and job seekers alike,” stated Brian Forrester, CEO of CareerArc and Founder of Lumina.

In the wake of this acquisition, CareerArc is poised for further innovation, with significant enhancements to its platform anticipated later in the year, aimed at simplifying and amplifying employment content creation.

About CareerArc:

Since its inception in 2009, CareerArc has been at the forefront of assisting the world’s leading brands in leveraging their social media presence into a dynamic hiring resource. With its cutting-edge social recruiting solutions, CareerArc empowers talent acquisition teams to effectively communicate their employer brand, driving significant brand awareness, affinity, and engagement, thereby meeting and exceeding their recruitment objectives.