San Diego, CA, USA – November 2024 – Cordial, a leading enterprise marketing platform that automates billions of data-driven messages across email, SMS, and mobile apps for brands like L.L.Bean, Adore Me, and REVOLVE, has appointed Jay Li as Chief Financial Officer (CFO). In his new role, Li will oversee financial operations, business strategy, and drive continued growth and product advancements for Cordial.
Jeremy Swift, CEO and co-founder of Cordial, highlighted Li’s strategic fit: “Jay’s proven expertise in financial management and strategic planning within high-growth tech companies aligns with our vision of pushing the boundaries of innovation with a forward-thinking platform to support industry-leading brands. His financial leadership and strategic approach will be instrumental as we accelerate to a loftier stage of growth, driven by incredible brands ready for change. This mindset aligns with Cordial’s rapid customer acquisition over the past two years, as we’ve continued to add industry leaders to our executive team, sign enterprise-level, forward-thinking customers including Realtor.com and PacSun, and promote our industry-changing AI capabilities. With Jay’s added leadership at Cordial, we’ll continue to up-end the static, outdated marketing cloud market and transform the future of marketing.”
Before joining Cordial, Li served as CFO at Recharge, a top subscription enablement solution for e-commerce, and previously held the role of VP of Finance at Acorns, a micro-investing app. In both roles, he played an essential role in scaling operations and driving financial strategy.
Jay Li expressed his excitement: “The marketing technology landscape is evolving rapidly, and Cordial is at the forefront, setting the standard for modern brands and marketers. The platform’s innovative approach to advanced AI, multi-channel capabilities, and data management positions the company for significant growth and success. I’m looking forward to working with this impressive team to drive strategies that build on Cordial’s momentum and fuel the company’s path toward toppling industry legacy players.”
Li’s appointment continues Cordial’s recent momentum, joining other new executives such as Amy Jerusalmi, Chief Customer Officer, and Matt Elders, Executive Vice President of Revenue. Cordial was recently recognized in the Comparably Awards for Happiest Employees 2024 and Best Leadership Teams 2024 and ranks in the top 5% on Comparably for gender and diversity. Cordial also boasts an A+ culture rating.
About Cordial:
Cordial’s technology empowers brands like L.L.Bean, Orveon Global, and Boot Barn to automate high-conversion messages across multiple channels, including email, SMS, mobile apps, social media, and direct mail, enabling scalable revenue growth and lasting customer relationships. Recognized as a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024, Cordial received top scores in six criteria. The company has been named a fastest-growing company in the 2022 and 2023 Deloitte Technology Fast 500, the 2024 Inc. 5000, and won Business Intelligence Group’s Best Places to Work award in 2023.
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