Boca Raton, FL, USA – October 29, 2024 – Cinch Home Services, one of the nation’s leading home warranty companies, has announced the appointment of Sharena Ali as its new Chief Executive Officer (CEO). Ali’s extensive expertise in digital, product, and customer experience innovation within consumer insurance and related sectors positions her to lead Cinch Home Services as it continues to expand its market presence and redefine service standards in the home services industry.
Howard and Jeffrey Wolk, Co-CEOs of The Cross Country Group (Cinch Home Services’ ownership group), expressed their enthusiasm: “Sharena is a visionary and proven leader, whose depth of experience and commitment to data-driven innovation aligns perfectly with our mission at Cinch Home Services. Importantly, her values and approach also align superbly with our culture. We are delighted to welcome her to Cinch Home Services.”
Ali shared her excitement about joining Cinch Home Services: “I am honored to join Cinch Home Services — a company known for its industry-leading solutions and commitment to customer care. I look forward to collaborating with this talented team to not only meet but exceed our customer expectations and work towards our vision for Cinch Home Services.”
Previously, Ali served as President at CONNECT, powered by American Family Insurance, where she managed over $1 billion in customer premiums. Her career includes senior roles at Homesite Insurance, AIG, Travelers, and Progressive, where she led technology adoption, product development, and established successful partnerships.
About Cinch Home Services:
Cinch Home Services is a leading provider of home protection plans, with over 50 years of experience helping customers cover the cost of repairs for essential home systems and appliances, including HVAC, plumbing, and electrical. Known for its industry-leading 180-day workmanship guarantee, Cinch offers plans directly to consumers or through partnerships with insurance, financial, retail, utility, and real estate companies. Cinch Home Services, a member of The Cross Country Group, is headquartered in Boca Raton, FL, and partners with a nationwide network of vetted service providers.
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