Valencia, California, United States, October 2024 – David Kroes has joined Lief Labs as the Chief People Officer, bringing his extensive experience in HR leadership and organizational development to the leading dietary supplements manufacturer. In this role, David will focus on enhancing the company’s talent management strategies, organizational effectiveness, and fostering a culture of innovation and growth.
Before joining Lief Labs, David Kroes served as an Advisory Board Member at Customer Experience at UC Irvine, DCE for over three years, where he provided strategic insights on organizational development and leadership coaching. His tenure focused on enhancing customer experience programs and guiding leadership teams in implementing effective strategies across various departments in Irvine, California.
Previously, David held the position of Senior Vice President of Human Resources at ChromaDex for five years. There, he was instrumental in driving organizational change, talent management, and HR operations for the fast-growing bio-science company based in Los Angeles. He successfully implemented flexible workplace solutions and contributed to the company’s cultural evolution, supporting its rapid expansion.
David has also worked as an HR Consultant across multiple companies, providing strategic guidance on people planning, culture evolution, and organizational development for more than a year. His expertise was utilized to design sustainable HR strategies, foster talent development, and coach leadership teams to improve operational efficiency.
Earlier in his career, David served as the Head of Human Resources at Ingrooves Music Group, overseeing HR functions for offices across the globe, including Los Angeles, New York, London, Berlin, and Oslo. He led people engagement efforts and managed HR operations for nearly three years, focusing on talent retention and organizational growth in a highly dynamic industry.
About Lief Labs:
Lief Labs is a premier formulation and product development innovator and manufacturer of dietary supplements. Their in-house Product Development and R&D team creates cutting-edge formulations for a wide range of dietary supplement needs, ensuring the best taste and quality. Lief Labs operates a full-service cGMP manufacturing facility, offering custom solutions for various supplement categories. With over 15 years of experience, Lief helps entrepreneurial firms build sustainable, scalable brands through turnkey solutions that integrate seamlessly into their clients’ operations. The company’s deep industry knowledge and vision keep them ahead of trends, making them a key partner in the growth and development of supplement brands worldwide.
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