San Francisco Bay Area, California, United States, August 2025 — David Smolker has joined Giraffe Technology as the new Chief Marketing Officer, bringing with him a diverse portfolio of marketing leadership across high-growth tech companies. In his new role, David will be responsible for driving the company’s global marketing strategy, brand positioning, demand generation, and go-to-market efforts to further Giraffe’s mission of transforming urban design and development.
David most recently served as Principal Product Marketing Manager at Autodesk, where he played a pivotal role in scaling Autodesk’s $3B AEC SaaS business. His tenure saw the successful launch of global product campaigns, strategic partnerships with companies like Microsoft and Epic Games, and creation of marketing programs that generated over $30M in pipeline and 40,000 monthly active users.
Earlier, David served as Marketing and Communications Lead at Capella Space, a satellite imagery startup, where he was instrumental in building the brand from the ground up. His efforts led to high-impact media visibility in major outlets such as The New York Times, Bloomberg, and WIRED, while preparing the company for its commercial debut.
Before that, David held multiple roles at Project Frog, including Director of Product Marketing, where he led marketing and business development efforts for a VC-backed prefab construction firm. His strategic leadership helped win over $30M in public school construction contracts and scale the data center lighting business significantly.
David’s earlier career includes contributions at MKThink, Habitat for Humanity, and the University of Washington, where he gained rich experience in communications, institutional fundraising, and stakeholder engagement. His early exposure to strategic planning and brand storytelling across academic, nonprofit, and consulting sectors laid the foundation for his success in product marketing and leadership.
About Giraffe Technology
Founded in 2017, Giraffe Technology is a global leader in digital urban planning and design platforms. The company integrates architectural modeling with real-time urban, financial, and environmental analytics to accelerate the planning of vibrant and sustainable cities. Trusted by architects, developers, and governments worldwide, Giraffe enables high-impact collaboration and has contributed to billions of dollars in development projects.
With headquarters in Sydney and offices in Florida and Philadelphia, Giraffe is redefining the future of city planning through innovation, 3D modeling, and stakeholder engagement. The company’s mission is to unlock every site’s full potential by combining data, design, and decision-making in a single platform.
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