The seasoned leader joins Encora’s executive leadership team to orchestrate the company’s global marketing initiatives.
India – March 20, 2025 – Encora, a leading global digital engineering company, today announced the appointment of Abhishek Vanamali as its Chief Marketing Officer. In this role, Abhishek will orchestrate Encora’s global marketing initiatives and strengthen the company’s positioning as the digital engineering partner of choice for digital natives and global enterprises embracing cloud-first, data-first, and AI-first approaches in their business.
Abhishek brings over 26 years of multi-geography marketing leadership experience to Encora, having worked with some of the world’s leading technology services brands. He joins Encora from Publicis Sapient, where as Senior Vice President and Head of Growth, he drove exponential pipeline expansion and net-new customer acquisition through effective sales enablement, demand generation, and market development initiatives.
Prior to that role, Abhishek served as the Chief Marketing Officer at Zensar, where he led a comprehensive brand transformation initiative, reimagining a 25-year-old brand, enhancing marketing productivity, and developing a globally distributed team into a key enabler for business growth. He has also spent over 15 years in senior leadership roles at HCLTech, launching new services, executing global transformational campaigns and leading high performance marketing teams.
“Abhishek’s extensive experience in digital transformation services marketing and his track record of creating business growth and brand differentiation aligns with our strategic priorities.” said Anand Birje, Chief Executive Officer at Encora. “As we continue to expand our global footprint and deepen our capabilities in cloud-first, data-first, and AI-first digital engineering, Abhishek’s leadership and experience is a great addition to our leadership team as we help enterprise decision-makers, ecosystem partners and industry advisors navigate the rapidly changing digital transformation landscape.”
With around 9,500 engineers across 20 countries, Encora delivers engineering excellence at enterprise scale through its strategic global delivery model that balances nearshore velocity with offshore depth. At the convergence of technological maturity and business agility, Encora enables clients to accelerate innovation, achieve measurable business outcomes and keep ahead of the competition.
Headquartered in Santa Clara, CA, and backed by renowned private equity firms Advent International and Warburg Pincus, Encora is the preferred technology modernization and innovation partner to some of the world’s leading enterprises. With a focus on providing digital engineering services including product engineering & application modernization, cloud services, data & analytics, digital experience, cybersecurity, and AI & LLM engineering, Encora’s vertical capabilities extend across hitech, healthcare & life sciences, retail & CPG, energy & utilities, banking, financial services & insurance, travel, hospitality & logistics, telecom & media, automotive industries.
With 9,500 associates in 40 offices and delivery centers across the U.S., Canada, Latin America, Europe, India, and Southeast Asia, Encora delivers nearshore engineering agility to clients anywhere in the world, coupled with engineering at scale from India. Encora’s cloud-first, data-first, AI-first approach enables clients to create differentiated enterprise value through accelerated digital transformation.
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