Vancouver, Washington, United States, May 2024 – Heather Friend has been appointed as the Chief Operating Officer at Columbia Credit Union, bringing her extensive experience in operations management and leadership to the institution. Heather is set to spearhead strategic initiatives and operations, enhancing service delivery and member experience.
Previously, Heather served as the Chief Operations Officer at Embold Credit Union in Oregon, from August 2022 until her recent move in May 2024. During her tenure, she was pivotal in enhancing member experiences and integrating digital services, significantly boosting operational efficiency and customer satisfaction.
Before joining Embold, Heather spent over 24 years at U.S. Bank, where she progressed through various leadership roles, most recently as Regional Site Director, SVP from August 2017 to August 2022. Her leadership at U.S. Bank was marked by significant contributions to employee engagement, development, and digital operations transformation, reflecting her commitment to excellence and innovation in financial services.
About Columbia Credit Union: Columbia Credit Union is a well-established financial cooperative located in Vancouver, Washington, dedicated to serving the financial needs of more than 100,000 members across the Pacific Northwest. Known for its strong community involvement and member-first approach, Columbia Credit Union remains committed to improving financial well-being and supporting the communities it serves.
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