Ceres, California, United States, December 2024 – Jenna Duran has been named the Chief Marketing Officer at Bronco Wine Company, one of the largest wineries and vineyard owners in the United States. In her new role, Jenna will oversee the company’s marketing strategies, driving brand development, product innovation, and omnichannel marketing efforts to strengthen Bronco Wine’s market presence globally.
Jenna brings extensive expertise in the wine and beverage industry to her new role at Bronco Wine Company. Most recently, she was a Partner at Connect The Dots, where she provided strategic consulting in brand strategy, innovation, and marketing for wine and beverage clients. Her work significantly contributed to advancing product development and market positioning for premium and functional beverage brands.
Prior to that, Jenna spent over five years at Vintage Wine Estates, where she held several leadership roles, including Vice President of Marketing. In these roles, she led brand strategy, social media campaigns, and product innovations that drove measurable growth across multiple wine portfolios. She also played a key role in optimizing marketing operations and enhancing trade marketing strategies.
Jenna’s earlier career includes her tenure at Thumbprint Cellars and Viansa Winery and Marketplace, where she gained experience in direct-to-consumer marketing and wine club management. These roles laid the foundation for her expertise in customer engagement and brand loyalty within the wine industry.
About Bronco Wine Company
Founded in 1973, Bronco Wine Company is a family-owned winery renowned for producing quality wines at exceptional value. As the fifth-largest winery in the United States and a key player in the California wine industry, Bronco Wine Company’s portfolio includes a diverse range of brands sold in over 90 countries worldwide. The company’s vertical integration—from vineyard development to marketing and distribution—ensures a seamless commitment to delivering premium wines for the American table.
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