Toronto, Ontario, Canada, December 2024 – Jason Ferrara has been named the Chief Marketing Officer at Maropost, a global leader in commerce and customer journey software. In his new role, Jason will lead the company’s marketing efforts, focusing on enhancing brand visibility, driving customer engagement, and expanding market presence globally.
Jason Ferrara brings a wealth of experience to Maropost, most recently serving as the Chief Executive Officer at Full Circle Insights, where he led the company through a strategic restructuring, increasing gross revenue retention by 24% and achieving consistent cash flow positivity. His tenure was marked by innovations in SaaS metrics, product development processes, and go-to-market strategies.
Before Full Circle Insights, Jason served as the Chief Marketing Officer at Searchspring, where he spearheaded a marketing transformation that resulted in a 470% year-over-year increase in marketing-qualified leads. He was instrumental in leading the company to a successful exit with PSG Equity.
Previously, Jason held the role of Chief Marketing Officer at OutMatch HCM (now Harver), where he developed comprehensive go-to-market strategies, built demand-generation engines, and managed successful M&A integrations. His efforts contributed to the company’s acquisition by Rubicon Technology Partners.
Earlier in his career, Jason held senior leadership roles at organizations including Lanyon and CareerBuilder, where he consistently delivered exceptional results in brand strategy, marketing operations, and business development.
About Maropost
Maropost is a leading commerce platform that provides integrated solutions to help businesses execute their customer journey seamlessly. The platform includes tools for commerce (online and retail), marketing, service, and payment management, designed to scale with businesses at any stage of growth. With thousands of customers worldwide, Maropost empowers businesses to attract, engage, and retain customers through its user-friendly and powerful software.
Headquartered in Toronto, Canada, Maropost operates as a hybrid company with offices in Mohali, India; Brisbane, Australia; Chicago, USA; Stockholm, Sweden; and the Sunshine Coast, Australia. The company’s commitment to innovation and excellence has earned it recognition as a leader in the commerce technology space.
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