McKinney, Texas, United States, February 2025 – Jill Crawford has been appointed as Chief Marketing Officer at Selerix Systems, Inc., where she will lead the company’s marketing strategy, brand positioning, and growth initiatives. With an extensive background in growth marketing, demand generation, and customer advocacy, she is poised to drive innovation and elevate Selerix’s market presence.
Crawford has been with Selerix Systems, Inc. for nine months, previously serving as Vice President of Marketing, where she played a key role in enhancing brand engagement, developing marketing campaigns, and driving customer acquisition strategies. Prior to joining Selerix, she held leadership roles at Vensure Employer Solutions as Vice President of Growth Marketing, where she spearheaded product-led growth strategies for Namely and PrismHR, optimizing digital marketing performance and increasing revenue pipeline.
Before that, Crawford worked at Lattice as Director of Growth and Advocacy, where she led demand generation and customer lifecycle engagement, driving a 101% increase in demo requests and a 158% rise in award submissions. She also spent over four years at Workhuman, where she advanced from Senior Director of Growth, Retention, and Advocacy to Senior Director of Global Marketing Demand Programs, focusing on customer retention, upselling strategies, and multi-channel marketing campaigns.
Earlier in her career, she spent nearly six years at Kronos Incorporated as Senior Manager of Marketing Demand Programs, where she led persona-based marketing campaigns that delivered over $37 million in revenue. She also held marketing leadership roles at Nuance Communications and eCopy Corporation, where she developed marketing automation systems, customer engagement programs, and digital strategies that strengthened brand positioning.
With a proven track record of leading strategic marketing initiatives, scaling high-performing teams, and driving revenue growth, Crawford brings a wealth of expertise to her new role at Selerix Systems, Inc..
About Selerix Systems, Inc.
Selerix Systems, Inc. is a leading provider of benefits administration software, trusted by over 25,000 employers and 14 million employees. Its flagship products, Selerix BenSelect and Selerix Engage, empower organizations with seamless benefits administration, employee engagement tools, and ACA compliance solutions. The company serves clients across diverse industries, including healthcare, education, logistics, government, and retail.
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